Continental Partners With Aussie Comedians For New Cooking Series Via PHD Content

Continental Partners With Aussie Comedians For New Cooking Series Via PHD Content

In a series of four individual Facebook live streams, Continental is partnering with well-known comedians to bring entertainment and cooking inspiration to Aussies.

The campaign, devised by PHD Content, will see four Aussie comedians, Susie Youseff, Dave “Hughesy” Hughes, Denise Scott, and Tommy Little bring laughter into Aussie homes while cooking with Continental products. PHD will leverage the platform’s audience reach and interact in real time with those watching through live reactions and comments.

“Our work in insights identified that while navigating the uncharted waters of our new lives, with so many spending more and more time in their house, it’s easy for cooking to become another daily struggle. Continental partnered with PHD to show how easy it is for people to create delicious and amazing meals with their products at home. Bringing this insight to life through creativity, we aim to demonstrate how cooking can be made easy, by live streaming leading comics with no professional cooking experience whatsoever, attempting to make a meal in their own kitchens. What could go wrong?” said PHD Content senior content manager Jack Monro.

PHD Content’s remit with Continental includes the development and execution of an effective communications strategy and accompanying content, with media planning and buying across traditional channels, programmatic and paid search completed by PHD’s Unilever team.

“We were inspired by PHD’s insights and their approach at bringing this to life. In these challenging times, it’s more important than ever that we stay connected and try to help people overcome obstacles that once were not. We’re excited to see what the comedian ‘chefs’ will cook up and hope to bring some fun and lighthearted entertainment into all Aussie households,” said Foods head of marketing Jennifer Turnbull.

The first live stream featured Susie Youseff cooking zucchini, spinach & quinoa fritters, and the second saw Dave “Hughesy” Hughes take on Mexican Fiesta Vege Soup. The next live stream will be on Monday, 15th June, at 7:00 pm, featuring Denise Scott on Continental’s Facebook page.

 




Please login with linkedin to comment

continental PHD Content

Latest News

ThinkNewsBrands & IMAA Extend News Publishing Education In Brisbane
  • Media

ThinkNewsBrands & IMAA Extend News Publishing Education In Brisbane

ThinkNewsBrands in collaboration with the Independent Media Agencies of Australia (IMAA),  continued the in-person education rollout of the Publishing & News101 learning module yesterday, extending its reach to independent media agencies in Brisbane. That means Queensland has become the second state to benefit from the special in-person training and certification program. The program delves into […]

B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn
  • B&T TV

B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn

B&T had the honour of travelling to GroupM’s lush North Sydney offices to chat with Tatiana Patrón and Missie Saroyan, who had travelled all the way from the US to see how we do things down under. Patrón is an associate client investment lead in Wavemaker’s New York office, while Saroyan serves as a programmatic […]

HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square
  • Campaigns

HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square

HoMie, a Melbourne-based streetwear label that supports young people affected by homelessness or hardship, has turned traditional buy-one-get-one-free retail offers on their head with a special promotional campaign developed by Town Square. HoMie has launched ‘Give One. Get One,’ where for every HoMie hoodie purchased for Youth Homelessness Matters Day, fellow streetwear label Champion will […]

Thinkerbell Takes Us Back To Summer In Latest Work For XXXX
  • Campaigns

Thinkerbell Takes Us Back To Summer In Latest Work For XXXX

Lion and Thinkerbell have launched new work for XXXX Summer Bright, reminding everyone that it’s a beer to drink all year round. The idea is now live across social, digital and OOH. It centres on the insight that around here, unlike most places in the world, we only have one season really, summer. So it’s […]

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]