Content And Social Agency Daresay Makes Editorial And Social Media Appointments To Manage Growth

Content And Social Agency Daresay Makes Editorial And Social Media Appointments To Manage Growth

Award winning content and social agency Daresay has bolstered its team with the appointment of two editors and a community manager to manage new business growth.

Matilda Duffecy joins Daresay as senior content editor from UK design consultancy The Frameworks. For three years she was at advertising and content agency Edge, starting as editor before being promoted to senior editor. She has also worked at Inside Out and Super Food Ideas magazine in editorial and social media roles.

In the second appointment, Daresay has hired Noah Shaberman as junior content editor. With a degree in media, Shaberman has experience in communications and content roles at SurfAid and recruitment consultancy Australiance.

Finally, Kaleela Lauder joins as community manager and content assistant. A journalism graduate with a focus on public relations and content creation, she previously worked at PR and communications agency Electric Collective.

Ruth Haffenden, managing partner at Daresay, part of RXP Group said, “I’m delighted that Matilda, Noah and Kaleela have joined the team at a time the business is experiencing growth from existing and new clients. All three bring a great energy and will complement the work of the wider Daresay team as we continue to expand.”

Daresay, which for the second-year running was named AdNews Content Agency of the Year in 2020, works with clients including Westpac, Business Australia, Masterpet and Goodman Fielder.

Since launching in 2018 the business has grown significantly with its team of strategists, editors, producers, and social media experts providing end-to-end strategy, production and amplification services to clients across B2C and B2B. In the second half of last year Daresay, together with sister agency The Works, launched ‘Van Jams’, a free service where team members travelled around New South Wales offering digital marketing and social media advice and support to small businesses impacted by COVID and the bushfires.

Picture: (L to R)  Matilda Duffecy, Kaleela Lauder, Noah Shaberman.




Please login with linkedin to comment

Daresay

Latest News

Reddit Shares Jump 14% After First Quarterly Results Since March IPO
  • Technology

Reddit Shares Jump 14% After First Quarterly Results Since March IPO

Reddit shares are on the up after the website released its first quarterly results since its IPO in March. Reddit’s revenue beat expectations coming in at $243 million vs the $212.8 million expected by LSEG. The site’s ad revenue increase put it firmly ahead of its competitors: Reddit reported $222.7 million in ad revenue for […]

Gippsland Dairy Celebrates The Deliciousness Of Patience With ‘Slow Good’ Platform Via Special
  • Advertising
  • Campaigns

Gippsland Dairy Celebrates The Deliciousness Of Patience With ‘Slow Good’ Platform Via Special

Gippsland Dairy Yogurt is launching a new brand platform this week celebrating the unique, time-consuming process by which it is crafted. “In a category and industry focused on quick production and lowest cost, Gippsland Dairy has been able to retain its award-winning texture and taste by keeping true to its unique production method. We’re thrilled […]

Let Them Eat Cake: Cashed-Up Professionals Are Back In CBDs And Airports And They Want Their Audis
  • Media

Let Them Eat Cake: Cashed-Up Professionals Are Back In CBDs And Airports And They Want Their Audis

Offices and airports have become key hubs for social connectivity and brand engagement for today’s affluent business professionals, exclusive new research from oOh!media has found. In the post pandemic era, the study ‘A Professional Perspective’ by strategic consumer insights consultancy Nature, revealed 83 per cent of business professionals say while hybrid work is the new […]

Mariah Carey Lends Her Inimitable Voice to ‘Portrait of a Portrait’, Audible’s Latest ‘Words + Music’ Installment
  • Advertising

Mariah Carey Lends Her Inimitable Voice to ‘Portrait of a Portrait’, Audible’s Latest ‘Words + Music’ Installment

Audible announced that Mariah Carey’s ‘Words+Music‘ installment, ‘Portrait of a Portrait’, will debut on Thursday, May 23, exclusively from Audible. In the 40th volume of Audible’s franchise, the best-selling, award-winning visionary will immerse listeners in an enchanting Butterfly Lounge session that is not only an unparalleled auditory experience, but a masterclass in the art of […]

AiMCO Announces New Member Webinar To Deep-dive Into The Intricacies Of Influencer Agreements
  • Advertising
  • Marketing

AiMCO Announces New Member Webinar To Deep-dive Into The Intricacies Of Influencer Agreements

The Australian influencer marketing council (AiMCO) announced its new ‘Influencer Agreements 101’ webinar – a deep-dive into influencer agreements between brands and influencers, or their agencies. Lead image: Tegan Boorman, guiding council chair, AIMCO. The webinar, to be held on May 14, will explore the intricacies of legal and contractual agreements between brands, agencies and […]

TikTok’s Head Of People AUNZ Laura Chuck Leaves After Nearly 4 Years
  • Technology

TikTok’s Head Of People AUNZ Laura Chuck Leaves After Nearly 4 Years

TikTok’s head of people for Australia and New Zealand Laura Chuck has left after nearly four years in the role. In an emotional LinkedIn post, Chuck said “It’s with mixed emotions that I bid farewell to my incredible journey at TikTok, where I’ve spent nearly four incredible years”. Chuck joined TikTok in June 2020 and was […]

News Corp Australia Gets Ready For D_Coded 2024
  • Media

News Corp Australia Gets Ready For D_Coded 2024

News Corp Australia will be unveiling transformative solutions to navigating today’s rapidly changing digital landscape at the company’s annual D_Coded event next week. Over two days in Sydney and Melbourne, a series of live presentations and product announcements will outline how brands can gain a strategic advantage, build stronger customer relationships and achieve long-term growth. […]

Ideally Continues high growth trajectory, appoints senior marketing lead
  • Marketing

Ideally Continues high growth trajectory, appoints senior marketing lead

Ideally has appointed international brand marketer Maura Halpin to the newly created role of marketing lead, effective immediately. The appointment comes at a pivotal time in the brand’s ambitious growth strategy following its launch in August 2023. Since launch Ideally has announced a $2.15m seed investment has grown to nearly 20 staff across Australia and […]

Feel-Good Gin! The Oasis Committee And Spirit of Little Things Collab On Charity Gin
  • Campaigns

Feel-Good Gin! The Oasis Committee And Spirit of Little Things Collab On Charity Gin

The Oasis Committee in partnership with Spirit of Little Things has created the perfect bottle of gin for every media office bar cart with all proceeds from the signature gin to go towards Oasis Project and Western Australia’s disadvantaged youth. The Oasis Committee is focused on leveraging the power of the WA advertising and communications […]

Shot of a young programmer working at his computer with an overlay of computer graphics
  • Media

Media-Wize Wins AUSCERT PR Account

Media-Wize calls itself "a media training and technology and cyber security PR agency". Think nerds with better hair.

Concrete Playground Debuts Innovative Urban Exploration Platform With Lexus As Launch Partner
  • Advertising

Concrete Playground Debuts Innovative Urban Exploration Platform With Lexus As Launch Partner

Concrete Playground announced the launch of its redesigned website in partnership with Lexus. This partnership introduces a new era of urban discovery, enabling a deeper, more intuitive engagement with cities through a state-of-the-art digital platform. Revolutionised Digital Experience Concrete Playground’s website has undergone a significant transformation, designed to enhance the way users interact with their […]