commercetools Announces Arrival In Australia

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Commerce software business commercetools has announced its arrival in Australia as part of the company’s global expansion across the US, Europe and Asia Pacific, following a USD$145 million investment boost from Insight Partners in October 2019.

commercetools’ Australian presence is headed by newly appointed territory sales manager, Joshua Emblin, who is charged with building a dedicated team out of the company’s Melbourne hub, and launching a new regional data centre in Sydney next month. Using the GDP/Google Cloud Platform the data centre will support customer growth in Australia and New Zealand, delivering the best possible digital experiences for customers while complying with the requirements of data privacy laws.

Emblin joins commercetools from digital commerce specialist Tryzens and is responsible for building on early success in Australia and New Zealand with clients including a major aviation industry player. Drawing on his extensive experience in retail and commerce technology to spearhead growth, he will focus on further developing commercetool’s local partner network and growing his team with a number of strategic hires.

“The demand for true modern commerce platforms is globally growing, which is why we are investing in new regions like Australia and New Zealand,” said commercetools CEO and co-founder Dirk Hoerig.

“Thanks to our recent funding we can seize the opportunity to accelerate our expansion into new markets with the right people and resources, including a new state-of-the-art data centre for Australian and New Zealand customers. With Joshua at the helm, we can enable more businesses to overcome the challenges of keeping pace with the new digital landscape and changing buyer demands, providing an engaging commerce experience for today’s consumers.”

Commenting on his new role, Emblin said: “The market is already showing a lot of interest in commercetools’ cloud-native, headless and API-first commerce platform as local businesses look to move away from existing tech stacks in favour of platforms that are more agile.

“I look forward to building a strong regional footprint by helping these businesses evolve their digital commerce for more engaging, more profitable commerce experiences that are easier and quicker to build, grow and manage.”

Since its launch seven years ago, hundreds of global brands have used the commercetools platform – such as Audi, PADI, REWE – to quickly add commerce to channels and devices beyond traditional webshops. With commercetools, customers can easily integrate commerce into mobile apps, online games, AR/VR and social media channels as well as any internet-connected device such as kiosks, wristbands, or automobiles.

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