CommBank Wants Us All To Put On A Happy Face In New Campaign

CommBank Wants Us All To Put On A Happy Face In New Campaign
SHARE
THIS



CommBank has launched a socially-led campaign to support one of its longest standing community partners, the Clown Doctors, who make sick kids happy with laughter.

Until Thursday 2 April, for every ‘silly selfie’ shared on Instagram or Twitter with the hashtag #ClowningForKids, CommBank will donate five dollars to the Clown Doctors, so they may continue bringing smiles to the faces of sick and injured kids in hospital.

The campaign launched on Wednesday 18 March with a video content piece featuring three cricket legends from another of CommBank’s major sponsorships. Steve Smith, Brad Haddin and Nathan Lyon swapped their baggy greens for red noses, joining a Clown Round at Randwick Children’s Hospital to pay tribute to the Clown Doctors and meet a few fans.

The online video is being supported with digital display banners and social media advertising, including a first-time paid partnership with Instagram. In-branch ads and display advertising across CommBank’s digital platforms were also rolled out. This week in Sydney, a custom built JCDecaux panel fitted with an inbuilt camera and LCD touch screen will go live in Martin Place, allowing people to post their silly selfies on the spot and engage with the campaign in an offline setting.  CommBank ambassadors, Kerri-Anne Kennerley and Michael Clarke, as well as partner, Cricket Australia, have also thrown their weight behind the campaign and posted ‘silly selfie’ content in support.

Vittoria Shortt, group executive marketing and strategy, Commonwealth Bank, said: “It’s important that we support our community partners above and beyond a signature on a cheque. We play a vital role in raising awareness of the important work of the Clown Doctors and help foster stronger engagement between the organisation and all Australians.

“This campaign taps into a cultural trend and natural social behaviour – the selfie – allowing people to make a difference to those in need with a few simple taps of their smartphone.”

Long-time Clown Doctor, Lou Pollard, AKA Dr Quack, said: “It looks like we Clown Doctors have some face-pulling competition on our hands! We are so excited to see the response so far. Sometimes having fun and laughing truly is the best medicine so we’re thrilled that CommBank is giving Aussies an opportunity to get behind us and help us make a difference to sick kids.”

Oliver Newton, NSW sales director, JCDecaux Australia, said: “We’re proud to deliver an interactive out of home solution that uses Innovate technology to generate instant crowd-funding to support the important work of the Clown Doctors.”

CommBank is the founding partner of the Clown Doctors, having supported the organisation for more than 16 years through the Bank’s Staff Community Fund. Current and retired staff make regular salary contributions to the Fund, which is matched by CommBank. As the Clown Doctors receive no government or hospital funding, these contributions – and the money raised through initiatives like #ClowningForKids – are vital to their continued existence.

 

Please login with linkedin to comment

Latest News

Does TikTok Really Make Sense For Microsoft?

Does TikTok Really Make Sense For Microsoft?

In this guest post, Alex Watts (pictured), DDB Sydney Head of Social, discusses his thoughts on the potential Microsoft/Tik Tok acquisition and whether the deal actually makes any sense for Microsoft… Trump is calling for a ban, China’s calling it a “smash and grab,” but the real question is – does buying TikTok really make sense for Microsoft? TikTok is […]

QMS Sport Rebrands As Media Tech

QMS Sport Rebrands As Media Tech

Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]

Design Studio Nightjar Launches Publisher Platform For Sneaker Freaker

Design Studio Nightjar Launches Publisher Platform For Sneaker Freaker

Sydney-based design and technology studio Nightjar have launched a new website for Sneaker Freaker. Founded in 2002, the street culture magazine is the first and only international footwear magazine. From its roots as a DIY-style fanzine to today’s global coverage, its print pages and online platforms document every colab, custom, limited edition, retro reissue, Quickstrike, Hyperstrike […]

Former Haystac Head Of Strategy Launches PR Toolkit For Small Businesses

Former Haystac Head Of Strategy Launches PR Toolkit For Small Businesses

Haystac’s former National Head of Strategy, Haylie Marchant (pictured) has launched The PR Toolkit – an online resource and DIY PR platform educating and empowering small and medium sized businesses to do their own PR. Offering a mix of free resources and easy-to-use how to guides, the one-stop-shop for DIY PR covers media relations, media […]

Malcolm Turnbull & Janine Allis Elevate BIPOC Voices In Australia With New Series

Malcolm Turnbull & Janine Allis Elevate BIPOC Voices In Australia With New Series

One Love Australia has launched a new social change initiative that will see a raft of high profile individuals, including former Australian Prime Minister Malcolm Turnbull and Boost Juice’s founder, Janine Allis, take part in a video interview series set to turn racism on its head. The initiative – titled #ShareThePlatform – will see these […]

Omnicom’s Resolution Digital Named As Google Honours Agency Of The Quarter

Omnicom’s Resolution Digital Named As Google Honours Agency Of The Quarter

Resolution Digital has been awarded the Australia’s Agency of the Quarter award in the prestigious Google Honours program. The Honours program for 2020 recognises the achievements of the very best performance marketing agencies and providers across Australia and New Zealand. The program consists of 3 quarters, 43 agencies and over 500 individuals; measured on account […]

Perth Agency Firefly Adds Six New Accounts & Launches New Media Arm

Perth Agency Firefly Adds Six New Accounts & Launches New Media Arm

Firefly has brought on six major new clients as it continues to expand, adding new media planning and buying arm to its business. Managing Director Andrew Mathwin (pictured) said the independent agency, known for clients such as Air New Zealand, Buy West Eat Best, West Coast Eagles and Mrs Mac’s Pies, had a strong year […]