To help household budgets go further, Coles has LOCKED the price of 1,168 products across supermarkets and online until at least 31 January 2023, and has already begun lowering the price of an additional 500 products.
The list of LOCKED price products and those being lowered in price includes some of the most popular items on Australian shopping lists like mince, free range eggs, cheese, bread, sausages, pasta, rice, chicken stock, crackers, canned tomatoes and tuna, cakes, snacks, nappies, handwash, petfood and dishwashing tablets.
Coles’ latest round of price reductions began three weeks ago, with the list of products selling for reduced prices set to grow by more than 500 over coming weeks.
And to ensure customers can depend on prices right across the store, Coles’ LOCKED and reduced prices include popular branded items as well as Own Brand essential items.
A survey of almost 4000 Coles customers found 85 per cent said they’ve made changes to their grocery shopping to counter increased cost of living expenses, two-thirds are looking for more discounts, and just under half are buying fewer luxury or treat items – highlighting the importance of Coles’ new LOCKED strategy in helping customers combat rising inflation.
Coles chief executive of commercial and express Leah Weckert said keeping prices of staple products affordable was one way Coles could help at a difficult time for many Australians.
“As we lead into Christmas, we know customers want to see price stability and prices come down on the products that matter to them most, so we’ve LOCKED the price of more than 1,100 products in store and online and we are currently lowering the price of 500 more.
“We will not only be publishing the prices of LOCKED products, but also letting our customers know how long they can depend on that price.
“Our team has been working hard with our suppliers navigating the inflationary environment and working collaboratively to manage these cost pressures. And at the same time, we continue to offer thousands of new specials to our customers every week.”
