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B&T > Marketing > What Coke Learned from Social Media
Marketing

What Coke Learned from Social Media

Staff Writers
Published on: 12th August 2014 at 9:37 AM
Staff Writers
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This summer Coke unveiled its Share a Coke campaign in the US.

The results have been fantastic, though no official numbers have been released, yet. However, the sheer buzz around this campaign has been staggering.

Come to find out, though, we Americans were not the first. The campaign was first launched in Australia in 2012 where product sales jumped by 10%. Imagine double-digit growth for a brand that is at least in maturity, and some would say, in the decline stage of the product life cycle.

A similar, though smaller but equally impressive, lift was felt in England when the campaign moved there in 2013. As sales saw the global leader with a 4.93% increase in year-to-year sales even while the industry as a whole noticed a decline.

What has Coke™ tapped into to gain this ground? My experience tells me they learned a lesson from social media.

Check out Allan’s full post here which has all the social media lessons Coke took advantage of.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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