Coca-Cola Launches 250ml Bottle With New ‘In the Right Amount’ Campaign

Coca-Cola Launches 250ml Bottle With New ‘In the Right Amount’ Campaign
SHARE
THIS



Coca-Cola South Pacific has today announced the launch of a new campaign which demonstrates Coca-Cola’s ongoing commitment to providing Australians with more choice when selecting the perfect size refreshment to suit their lifestyle and occasion.

 The campaign forms part of Coca-Cola’s strategy to make it easier for consumers to choose the drinks that make the most sense for them.

To support the launch, the brand has rolled out an Australian-first TVC that focuses on the message that Coca-Cola products, like all things in life, are best enjoyed in the ‘right amount for you’. As part of the multi-million dollar campaign, the TVC will run nationwide for three weeks through October.

The campaign celebrates the introduction of Coca-Cola’s new 250ml bottle into the Australian market, which has increased availability of small packs in more than 2,500 retail outlets.  The launch of the new bottle follows the brand’s continued success of its smaller pack offerings, which were introduced in response to consumer demand for smaller package sizes and have proved popular with retailers and consumers.

Sales of single serve small packs (i.e. those under 300ml) grew by 88% between 2013 and 2015. Today Coca-Cola offers small packs in 89% of our grocery stores, and 69% in convenience stores and petrol stations. That number continues to grow.

Lisa Winn, Marketing Director, Coca-Cola South Pacific said: “At Coca-Cola, we have a legacy of offering choice and innovation to customers. The launch of our ‘In the Right Amount’ campaign showcases our commitment to making sure smaller packs are available when consumers want to purchase them. The campaign has a powerful but sensible message that we hope will resonate with our customers.”

“Our smaller packs have proved extremely popular in the past two years and we expect that popularity will increase further with the launch of our new 250ml bottles,” she said.

Coca-Cola’s new 250ml PET mini bottles are available nationwide now and will be available in 45% of corner shops and convenience stores by the end of 2016.

Please login with linkedin to comment

dinosaur Sirens

Latest News

WPP Q3 Revenues Fall 7.6% YOY
  • Advertising
  • Marketing
  • Media

WPP Q3 Revenues Fall 7.6% YOY

Work at WPP? Down to the last notch on your belt? Well, expect a little more tightening judging by these numbers.

by B&T Magazine

B&T Magazine
Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R
  • Media

Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R

Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week.  Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment.  VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen
  • Media

MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen

Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson
  • Campaigns

RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson

WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix
  • Campaigns

TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix

Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]