Coca-Cola Gets Into The Seltzer Game With Funky New Campaign For Topo Chico Hard Seltzer, Via HERO + McCann

Coca-Cola Gets Into The Seltzer Game With Funky New Campaign For Topo Chico Hard Seltzer, Via HERO + McCann
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



The Coca-Cola Company has partnered with independent HERO + McCann to launch Topo Chico Hard Seltzer worldwide, with a new platform called “A Perfect Contradiction”.

The campaign was executed by HERO + McCann and filmed in regional NSW, with Sydney-based production agency Rabbit.

The location created the perfect backdrop for a journey through the southern heat full of unexpected characters.

From cowboys to punk bands, the colourful personalities bring life to the campaign and perfectly reflects what Topo Chico Hard Seltzer is all about – beautiful contradictions.

Developed for global launch, the campaign has debuted in more than 20 markets to date, including South America and Europe, with an integrated campaign launching in Australia in September 2021.

Kate Miller, marketing director for Coca-Cola in the South Pacific, said – “Hard seltzer is a product full of contradictions – sparkling water and alcohol makes for a light, refreshing taste. We wanted to celebrate this contradiction and the surprising things it can produce – not just in the product, but in people too. Hard Seltzer is a competitive category with lots of brands all doing the same thing. We wanted to stand out by producing a campaign that shows off Topo Chico Hard Seltzer’s personality and the light, refreshing taste.”

“On top of all of this, we were able to re-create the southern feel right here in Australia, at a time when travel is out of reach. It was a pleasure working with HERO McCann from the beginning and they really brought this concept to life in a way that out-performed all of our expectations!”

HERO + McCann chief creative officer Ben Coulson said, “the campaign brought to life the cool southern vibe of Topo Chico Hard Seltzer and it was damn fun to make elements of it in rural NSW.”

HERO + McCann’s Topo Chico Hard Seltzer appointment follows a number of recent high-profile new business wins, including Toyota, Maybelline New York and v2food.

Please login with linkedin to comment

Coca Cola HERO + McCann Topo Chico Hard Seltzer

Latest News

Donald Trump Is Apparently Attempting To Trademark ‘Truthing’, ‘Follow The Truth’ and ‘Retruth’
  • Media
  • Technology

Donald Trump Is Apparently Attempting To Trademark ‘Truthing’, ‘Follow The Truth’ and ‘Retruth’

Former US President Donald Trump has attempted to trademark a number of words for his new media platform, ‘Truth Social’. The phrases include ‘truthing’ and ‘retruther’ as well as the site’s tagline ‘follow the truth’. According to UK publisher The Independent, the trademark applications were filed to the U.S. Patent and Trademark Office by Holly Collins, a […]

by B&T Magazine

B&T Magazine
Google Launches Campaign Supporting Aussie Small Businesses, Via Emotive
  • Campaigns

Google Launches Campaign Supporting Aussie Small Businesses, Via Emotive

In the last year, Google has helped 1.3 million Aussie small businesses to connect with customers, digitize and grow. But Google’s impact doesn’t stop with those 1.3 million Australian businesses, it starts with them. When Google helps small businesses grow, their people grow too.

SCA Chief Marketing Officer Nikki Clarkson Named On 2021 CMO50
  • Media

SCA Chief Marketing Officer Nikki Clarkson Named On 2021 CMO50

SCA chief marketing officer Nikki Clarkson has been recognised as one of the top 50 marketers in Australia on the prestigious 2021 CMO50 list for the second consecutive year. Clarkson is also the only media industry executive to be recognised as one of the nation’s best marketers. Now in its seventh year, CMO50 recognises Australia’s […]

Kids Online Safety Site TotallyAwesome Appoints Alfie Leitao As CTO
  • Technology

Kids Online Safety Site TotallyAwesome Appoints Alfie Leitao As CTO

Alfred (Alfie) Leitao has been appointed chief technology officer of TotallyAwesome, a leading digital-engagement company helping brands safely interact with kids, teens and their parents on the internet. Leitao will join the business’ senior leadership team and will be based in Sydney. “Our engagement with brands wanting to appropriately connect with kids and teens is […]

The Zoo Republic &  Sanitarium Change The Game With Their Latest Weet-Bix Prize-Bowl AR Promotion
  • Advertising
  • Marketing

The Zoo Republic & Sanitarium Change The Game With Their Latest Weet-Bix Prize-Bowl AR Promotion

Sanitarium Australia and The Zoo Republic have teamed up to develop and launch a new and exciting cricket promotion, to be found on Weet-Bix packs across the nation. Building on Weet-Bix’s affiliation with cricket superstars Ellyse Perry and Marnus Labuschagne, the promotion features AR technology to bring the cricket pitch to the breakfast table.