Coca-Cola Australia has marked the launch of new milk drink Nutriboost with a new campaign via McCann Sydney.
The integrated marketing campaign is led by a new TVC and spanning digital media, POS, and in-store sampling and will run from now until 2020.
Coca-Cola Australia marketing manager for dairy Amruta Vaidya said the new range delivers on taste and provides the nourishing energy that parents are looking for, at any time of the day.
Vaidya said: “The diary category has evolved significantly as Australians increasingly look for ways to add nourishment to their diets.
“We took this as inspiration to create Nutriboost, which packs in plenty of nutritional punch, including protein, calcium, fibre and Vitamin D, making it a great option for in-between meal times.”
The Nutriboost range will be available in three flavours: chocolate, vanilla and banana – all with no added sugar.
The launch is part of The Coca-Cola Company’s transformation into a total beverages company which offers consumers more of the beverages they want for all occasions.
In some cases, this means adding functional ingredients, in others it means offering more low- and no-sugar options or launching exciting new drinks in categories such as tea, juice and sparkling water.
Media – UM
Creative – McCann Sydney
Shopper – Geometry
Digital – Reprise
Social – One Green Bean