Co-Founders Of AussieCommerce Group And Young Rich Listers Invest In Bluethumb
Schwab and Same were featured in last month’s BRW Young Rich list and are estimated to have a combined wealth of $49 million.
They have an impressive track record of investing in successful disrupter online marketplaces including Seek, Carsales and Menulog, the latter selling in June for $855 million. “Online marketplaces are the ideal disrupter,” Schwab said. “They bring together a huge number of diverse of buyers and sellers, nationally and globally, in an efficient manner. Seek, Menulog and Carsales are perfect examples.” “Turning an inefficient, expensive off-line marketplace, often a lazy monopoly, into an environment that makes it easy for people to transact.” The approximate $500,000 investment will be used to expand the artists on the site and invest in technology and a marketing campaign. Bluethumb already features an impressive array of artists including 2015 Archibald Prize finalist Kim Leutwyler, Waterhouse Prize finalist John Graham and 2014 National University Prize Winner Michael Carney. Bluethumb sell original art directly from Australian artists’ studios (there are over 1000) to buyers around the country. Unlike other online galleries, it’s an open platform so any artist can set up a gallery page and sell on their website and app. “We make it easier to be an artist,” co-founder and managing director Edward Hartley said. “Along with the exposure that comes with the hundreds of thousands of hits we get a month, we remove distractions by marketing our artists and arranging deliveries, leaving our artists to do what they do best.” Last week, Bluethumb launched a new website with improved user experience ahead of competing against 63 countries at the world championships for creative entrepreneurs, the Creative Business Cup. They will represent Australia from 17th to 19th November in Copenhagen after winning QUT Creative Enterprise Australia’s Creative3 Pitch, Australia’s only event dedicated to connecting creative industries’ ventures with investors.
Latest News
The Great Barrier Reef Foundation Appoints Leo Burnett Australia As Creative Agency
The Great Barrier Reef Foundation is pleased to announce the appointment of Leo Burnett Australia as its new creative agency, effective immediately. The Foundation began a tender process earlier this year seeking an agency to launch a large-scale mass appeal campaign aimed at changing people’s behaviour in order to make a meaningful difference to address […]
Target Shows Us There’s A Better Way To Christmas In New Campaign Via AJF
It’s meant to be a time of relaxation and celebration, but for many parents, the festive season is a lot of hard work. Created by AJF, Target’s new Christmas campaign dramatises this reality. A mum and dad traverse epic landscapes and travel to whimsical places in search of the best tree, decorations and gifts. Their […]
BIG Outdoor Launches Programmatic With Vistar Media
BIG Outdoor has announced the launch of programmatic capabilities powered by Vistar Media. BIG Outdoor is leveraging Vistar’s supply-side platform (SSP) to make their inventory available for purchase programmatically via open exchange or private marketplace deals. “Our mission is to stay at the forefront of improving the value proposition of digital billboard advertising,” said Richard […]
Why Purpose is Needed Now More than Ever
Joey Calandra (main photo) is an inventiologist at leading behavioural science and innovation consultancy Inventium with over 20 years’ experience driving innovation in the health industry. In this guest post, Calandra offers top tips on rediscovering your own personal purpose… During times of crisis, like we are experiencing today, having your own personal leadership purpose […]
Five Aces To Overcoming The Pandemic For CMOs
In this guest post, Garrett Ilg, President JAPAC at Oracle, Oracle Corporation lays out how marketers can lead their businesses to recovery… The global pandemic has changed nearly everything for CMOs, forcing them to scramble as consumers shift even more to online shopping. Meanwhile, CEOs are pressuring their marketing chiefs to find strategies for recovery. […]
NSW Government Launches Maths Trains Brains Campaign Via Bastion Banjo
The NSW Government and the Department of Education have today launched a major campaign titled ‘Maths Trains Brains’ which is aimed at changing the perception of maths and encouraging more engagement towards the subject for students from pre-kindy to Year 10. The campaign was developed by creative and digital agency Bastion Banjo with production by […]
Grill’d Sticks It To Fast Food Giants In New “Trump’d” Campaign
Grill’d has launched a new tactical campaign ahead of the upcoming US elections, with the aim of comparing big American fast food giants with Grill’d’s home-grown, healthier approach to burgers. The tongue-in-cheek campaign depicts Donald Trump’s addiction to fast food options, such as McDonald’s, KFC, Burger King and Dominos, with the words ‘You are what […]
Debunking The Myths: The Environmental Cred Of Print Media
In this guest post, Dr Phillip Lawrence of Edith Cowan University debunks the myths of the environmental impact of printing… The environmental credentials of printing have been in the spotlight for a while with brands and marketers as well as large corporates regularly proposing they would reduce or eliminate paper and printing from their business as […]
“Tiny Tech, Mighty Spec” Says Panasonic’s Newest Campaign Via Awaken
We're being fans of photography here at B&T, showing a particular fondness for the "artful nude" category.
Mindshare Snares Kayo’s & Binge’s Media
The WPP-owned agency Mindshare has revealed it has won the media business for both Kayo and Binge. Both Kayo and Binge form part of Foxtel’s Steamotion’s streaming services and have seen significant boosts to the subscription numbers in recent times, primarily during lockdown. Commenting on the win, Mindshare CEO Katie Rigg-Smith said the win would […]
Aussie Tech Firm Launches App To Help Media Owners Find Local Advertisers In Any Location
Realworld, an Australian location-based technology company, today launched adfindr.co, a leads platform for media owners. Adfindr finds the contact details of hundreds of local businesses around any location. Adfindr offers all media owners a database of local advertising leads. Simply type in a location and extract advertising leads in that area. David Sanderson, Director at […]
Study: Aussies Eye Bricks & Mortar Return This Christmas
Quote Shakespeare when looking for a car spot at Christmas? Ready your "convert to anger; blunt not the hearts" here.
Black Lives Matter Escalates Importance Of Diversity In Just 14% Of Workplaces
We're very diverse & inclusive in the B&T office. Although we do have a good laugh picking on the bloke from Adelaide.
Women In Media’s Elle Bullen: “We Must Get Better At Supporting Our People & Ourselves”
Here's top advice from SDWM’s Elle Bullen. But then when does B&T give bad advice? Those few defamation cases aside.
Monday TV Wrap: SAS Holds Strong In Second Week
SAS has proven good news for Seven and even better news for Tele, Daily Mail and B&T journalists to hang shit on.
Barbie Confronts White Privilege, As Brand Hailed For Its Bravery In Confronting Racism
In a delicious irony, a blonde woman who owns a Malibu mansion, camper and "toy boy" Ken is tackling white privilege.
Time To Fill? Then It’s Time To Will With State Trustees Via Hardhat
The new Online Will from State Trustees has launched with an unexpected campaign via newly appointed creative agency Hardhat, one that aims to turn in between moments into opportunities for action. Having a baby, moving house or exploring some thrilling new hobbies – this colourful, tongue-in-cheek campaign leverages the types of life stages that trigger […]
Destination Gold Coast Appoints In Marketing We Trust As Digital Marketing Agency
The Gold Coast offers world-class attractions all from the comfort of your own double-pluggers & footy training shorts.
Burger King’s Back Trolling Its Competitors In Spooky Halloween Spot
You either love Halloween or you don't. And if you're the latter, don't put carved pumpkins outside or open the door.
Hardie Grant Media Announces Publishing And Sales Partnership With RACT
B&T does actually believe there's a person in this press photo. Admittedly, you do have to strain the old peepers.
WorkSafe & FBC NZ Launch Wild New Campaign Challenging New Zealanders To Take A Fresh Look At Workplace Safety
Worksafe and FCB New Zealand have launched a wild new campaign, challenging New Zealanders to take a fresh look at workplace safety. The launch TVC, hitting screens big and small this week, asks workers to be more vigilant and proactive, by listening to their inner-meerkats. In the last five years, WorkSafe has recorded 363 workplace […]
Campaign To Tackle Macular Disease Brings Impressive Celeb Cachet
B&T's never suffered macular disease but we once had mackerel disease after a choking incident with the pub's fish pie.
Curtin University Launches Major Brand Campaign Via AnalogFolk
In one of the greater shocks, Curtin University actually doesn't run courses in drapery, rideau or window furnishings.
UnLtd Reports Record $31.2M Industry Social Impact
Here's an industry feel good story. Which B&T likes to think is better than a redundancy story or a police raid story.
Aussies Called To ‘Flex Their True Colours’ In New Lifeblood Campaign Via B.B.E And Cummins&Partners
Campaign aims to boost blood and plasma donations. As in your human liquid cells, not your television set.
“Where’s The Craic?” Guinness Goes Booze-Free With Launch Of Guinness 0.0
With Guinness going alcohol-free, how will Bondi police spend their time now there are no drunk backpackers to arrest?
Imagine Room Revolutionises Immersive Content With Australia’s First Microsoft Mixed Reality Capture Studio
Immersive media company Imagine Room has signed an exclusive agreement with Microsoft to build and operate Australia’s first Mixed Reality Capture Studio to drive the next generation of content production. The state-of-the-art studio uses 106 cameras to create holographic and 3D-video performance assets and create immersive and interactive experiences for virtual reality (VR), augmented reality […]
Ex-Isobar CEO Konrad Spilva Launches Creative Consultancy Shadowboxer
Ex-Isobar CEO launches creative consultancy Shadowboxer. Although refutes name was taken from the seminal Angels track.
oOh! Dives Into Data To Support Movember’s 2020 Campaign
Time to look like an Australian 70s fast bowler, adult movie star or SBS' George Donikian as Movember's just about here.
WPP Appoints “Technologist, Scientist & Entrepreneur” Dr Ya-Qin Zhang To Board
WPP appoints Dr Ya-Qin Zhang to the board. And, no, he won't be handing out scripts for Ritalin or methylphenidates.
