Schwab and Same were featured in last month’s BRW Young Rich list and are estimated to have a combined wealth of $49 million.
They have an impressive track record of investing in successful disrupter online marketplaces including Seek, Carsales and Menulog, the latter selling in June for $855 million. “Online marketplaces are the ideal disrupter,” Schwab said. “They bring together a huge number of diverse of buyers and sellers, nationally and globally, in an efficient manner. Seek, Menulog and Carsales are perfect examples.” “Turning an inefficient, expensive off-line marketplace, often a lazy monopoly, into an environment that makes it easy for people to transact.” The approximate $500,000 investment will be used to expand the artists on the site and invest in technology and a marketing campaign. Bluethumb already features an impressive array of artists including 2015 Archibald Prize finalist Kim Leutwyler, Waterhouse Prize finalist John Graham and 2014 National University Prize Winner Michael Carney. Bluethumb sell original art directly from Australian artists’ studios (there are over 1000) to buyers around the country. Unlike other online galleries, it’s an open platform so any artist can set up a gallery page and sell on their website and app. “We make it easier to be an artist,” co-founder and managing director Edward Hartley said. “Along with the exposure that comes with the hundreds of thousands of hits we get a month, we remove distractions by marketing our artists and arranging deliveries, leaving our artists to do what they do best.” Last week, Bluethumb launched a new website with improved user experience ahead of competing against 63 countries at the world championships for creative entrepreneurs, the Creative Business Cup. They will represent Australia from 17th to 19th November in Copenhagen after winning QUT Creative Enterprise Australia’s Creative3 Pitch, Australia’s only event dedicated to connecting creative industries’ ventures with investors.
The Great Barrier Reef Foundation is pleased to announce the appointment of Leo Burnett Australia as its new creative agency, effective immediately. The Foundation began a tender process earlier this year seeking an agency to launch a large-scale mass appeal campaign aimed at changing people’s behaviour in order to make a meaningful difference to address […]
It’s meant to be a time of relaxation and celebration, but for many parents, the festive season is a lot of hard work. Created by AJF, Target’s new Christmas campaign dramatises this reality. A mum and dad traverse epic landscapes and travel to whimsical places in search of the best tree, decorations and gifts. Their […]
BIG Outdoor has announced the launch of programmatic capabilities powered by Vistar Media. BIG Outdoor is leveraging Vistar’s supply-side platform (SSP) to make their inventory available for purchase programmatically via open exchange or private marketplace deals. “Our mission is to stay at the forefront of improving the value proposition of digital billboard advertising,” said Richard […]
Joey Calandra (main photo) is an inventiologist at leading behavioural science and innovation consultancy Inventium with over 20 years’ experience driving innovation in the health industry. In this guest post, Calandra offers top tips on rediscovering your own personal purpose… During times of crisis, like we are experiencing today, having your own personal leadership purpose […]
In this guest post, Garrett Ilg, President JAPAC at Oracle, Oracle Corporation lays out how marketers can lead their businesses to recovery… The global pandemic has changed nearly everything for CMOs, forcing them to scramble as consumers shift even more to online shopping. Meanwhile, CEOs are pressuring their marketing chiefs to find strategies for recovery. […]
The NSW Government and the Department of Education have today launched a major campaign titled ‘Maths Trains Brains’ which is aimed at changing the perception of maths and encouraging more engagement towards the subject for students from pre-kindy to Year 10. The campaign was developed by creative and digital agency Bastion Banjo with production by […]
Grill’d has launched a new tactical campaign ahead of the upcoming US elections, with the aim of comparing big American fast food giants with Grill’d’s home-grown, healthier approach to burgers. The tongue-in-cheek campaign depicts Donald Trump’s addiction to fast food options, such as McDonald’s, KFC, Burger King and Dominos, with the words ‘You are what […]
In this guest post, Dr Phillip Lawrence of Edith Cowan University debunks the myths of the environmental impact of printing… The environmental credentials of printing have been in the spotlight for a while with brands and marketers as well as large corporates regularly proposing they would reduce or eliminate paper and printing from their business as […]
The WPP-owned agency Mindshare has revealed it has won the media business for both Kayo and Binge. Both Kayo and Binge form part of Foxtel’s Steamotion’s streaming services and have seen significant boosts to the subscription numbers in recent times, primarily during lockdown. Commenting on the win, Mindshare CEO Katie Rigg-Smith said the win would […]
Realworld, an Australian location-based technology company, today launched adfindr.co, a leads platform for media owners. Adfindr finds the contact details of hundreds of local businesses around any location. Adfindr offers all media owners a database of local advertising leads. Simply type in a location and extract advertising leads in that area. David Sanderson, Director at […]
The new Online Will from State Trustees has launched with an unexpected campaign via newly appointed creative agency Hardhat, one that aims to turn in between moments into opportunities for action. Having a baby, moving house or exploring some thrilling new hobbies – this colourful, tongue-in-cheek campaign leverages the types of life stages that trigger […]
Worksafe and FCB New Zealand have launched a wild new campaign, challenging New Zealanders to take a fresh look at workplace safety. The launch TVC, hitting screens big and small this week, asks workers to be more vigilant and proactive, by listening to their inner-meerkats. In the last five years, WorkSafe has recorded 363 workplace […]
Immersive media company Imagine Room has signed an exclusive agreement with Microsoft to build and operate Australia’s first Mixed Reality Capture Studio to drive the next generation of content production. The state-of-the-art studio uses 106 cameras to create holographic and 3D-video performance assets and create immersive and interactive experiences for virtual reality (VR), augmented reality […]