American actor George Clooney is back at it again with Nespresso, putting his body on the line (well, pretending to) in the coffee company’s new advertising campaign.
The Change Nothing campaign, which also features Game of Thrones and Pirates of the Caribbean star Ian McShane as the villian, debuted today on YouTube, Facebook and on Nesspresso’s website, and will be followed by a television and outdoor launch.
The fully integrated campaign kicked off with a teaser phase earlier this month, where media were invited to guess what fate awaited Clooney, who is captured by two thugs in the ad after striking up a conversation with the villian’s wife at a Nespresso store.
Loïc Réthoré, general manager of Nespresso Australia and Oceania, said the new collaboration with Clooney features a storyline that shows the Oscar-winning actor at his best.
“In Change Nothing, we see just how far George is willing to go for that incomparable Nespresso coffee experience,” he said.
“Ian McShane plays the perfect villain to George’s hero.”
Commenting on the new ad, Clooney said that bringing a more character-driven approach mixed with humour has really taken the campaign to a new level.
“We always look to take the story to the next level, and in this latest instalment I think we can say that it is certainly my most eventful outing to date,” he said.
In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.
Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts. With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]
In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]