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Reading: Clive Palmer Spent More On Advertising Than Sportsbet, Telstra And McDonald’s Last Year
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B&T > Advertising > Clive Palmer Spent More On Advertising Than Sportsbet, Telstra And McDonald’s Last Year
Advertising

Clive Palmer Spent More On Advertising Than Sportsbet, Telstra And McDonald’s Last Year

Staff Writers
Published on: 16th August 2019 at 10:51 AM
Staff Writers
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Clive Palmer outspent some of Australia’s biggest brands in the lead-up to the recent Federal Election.

An external consultant’s investigation into political advertising during the election, funded by Labor, found Palmer’s United Australia Party (UAP) spent $15m on ads in the final three weeks of the campaign, dwarfing the Coalition’s $6.3m and Labor’s $7m.

The assessment also found Palmer spent a proportionally higher amount of his budget on the final messaging of the campaign, which attacked Bill Shorten directly.

Nielsen data from June 2018 and May 2019 shows the UAP was the sixth-highest spender nationally for advertising, with a total spend of $67 million.

This put the party ahead of Sportsbet, Telstra, Bunnings, Coles, Toyota and McDonald’s, with no other political party even cracking the top 50.

Despite the big budget, Palmer’s advertising efforts ultimately proved fruitless, as one creative director parodied in his hilarious spoof.

 

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TAGGED: Advertising, Clive Palmer, Election, Politics
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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