Clive Palmer outspent some of Australia’s biggest brands in the lead-up to the recent Federal Election.
An external consultant’s investigation into political advertising during the election, funded by Labor, found Palmer’s United Australia Party (UAP) spent $15m on ads in the final three weeks of the campaign, dwarfing the Coalition’s $6.3m and Labor’s $7m.
The assessment also found Palmer spent a proportionally higher amount of his budget on the final messaging of the campaign, which attacked Bill Shorten directly.
Nielsen data from June 2018 and May 2019 shows the UAP was the sixth-highest spender nationally for advertising, with a total spend of $67 million.
This put the party ahead of Sportsbet, Telstra, Bunnings, Coles, Toyota and McDonald’s, with no other political party even cracking the top 50.
Despite the big budget, Palmer’s advertising efforts ultimately proved fruitless, as one creative director parodied in his hilarious spoof.
In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]
After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.
Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The […]