Clive Palmer outspent some of Australia’s biggest brands in the lead-up to the recent Federal Election.
An external consultant’s investigation into political advertising during the election, funded by Labor, found Palmer’s United Australia Party (UAP) spent $15m on ads in the final three weeks of the campaign, dwarfing the Coalition’s $6.3m and Labor’s $7m.
The assessment also found Palmer spent a proportionally higher amount of his budget on the final messaging of the campaign, which attacked Bill Shorten directly.
Nielsen data from June 2018 and May 2019 shows the UAP was the sixth-highest spender nationally for advertising, with a total spend of $67 million.
This put the party ahead of Sportsbet, Telstra, Bunnings, Coles, Toyota and McDonald’s, with no other political party even cracking the top 50.
Despite the big budget, Palmer’s advertising efforts ultimately proved fruitless, as one creative director parodied in his hilarious spoof.
A new player has arrived on the Brisbane scene – and it’s growing fast. Colony is a strategic communications advisory that started in Port Moresby in 2015, working with major Asia-Pacific clients like the Brian Bell Group, Digicel and Puma Energy. To build a greater capacity to support the Port Moresby office and serve these […]
AnalogFolk Group Launches Behavioural Transformation Consultancy, MindWorks Consulting. Focused on delivering improved business outcomes, the consultancy applies behavioural economics to both marketing strategy and organisational design. In a rapidly changing world, companies need to be nimbler than ever before, reading and reacting at pace to changing market conditions, competitor landscapes and customer needs. New technologies […]
Beloved radio personality, Byron Cooke is back on Melbourne breakfast radio, announcing he will host KIIS 101.1 breakfast this morning and will back behind the mic until February when the Jase & Lauren in the Morning show returns. The announcement follows news regular breakfast co-host, Jase Hawkins, is expecting his third baby any day now. “I’ve been mates […]