B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • NRL
  • WPP
  • Pinterest
  • Thinkerbell
  • B&T Women in Media
  • imaa
  • AFL
  • Anthony Albanese
  • Spotlight on Sponsors
  • AI
  • Meta
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Clive Palmer’s Reported $50M Mega Ad Spend Fails To Woo Voters With Support At 1%
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Clive Palmer’s Reported $50M Mega Ad Spend Fails To Woo Voters With Support At 1%
Media

Clive Palmer’s Reported $50M Mega Ad Spend Fails To Woo Voters With Support At 1%

Staff Writers
Published on: 13th February 2019 at 11:18 AM
Staff Writers
Share
3 Min Read
SHARE

Clive Palmer has been ubiquitous on Australian screens over the last few weeks but the latest Roy Morgan poll shows palmer’s 2019 advertising blitz has failed to convince Aussies to give the former Fairfax MP another go in federal politics.

The poll was conducted with 1,673 electors over the last fortnight and reveals Palmer’s newly branded United Australia Party (UAP) is attracting only one per cent of the vote, trailing fellow QLD-based party One Nation (three per cent).

The ALP leads over the L-NP at 36 per cent to 34.5 per cent on primary votes.

Last year, Palmer announced to Australia he would have another go at politics by launching the United Australia Party, with plans to run a candidate in every seat and to contest the QLD seat of Herbert.

Political advertising guru and Labor campaign strategist Dee Madigan told news.com.au: “I don’t think he’s got a hope in hell”.

Madigan continued: “His name recognition is high but he’s disliked”.

From a campaign strategy perspective, Madigan said the advertising strategy for the UAP was strange.

She said: “He’s running ads in areas where I don’t think he’ll field candidates, but even if he did, they wouldn’t have a hope in hell of winning”.

Palmer has been bombarding Aussies with ads across a range of mediums, from TV to mobile, tablet to computer.

Last week, several million Australian mobile phones received text messages from Palmer with political messaging for his party.

It is understood the campaign prompted thousands of complaints.

However, the Australian Communication and Media Authority said the messages complied with laws and political messaging is exempt from rules.

Palmer would not apologise for his advertising tactics, telling reporters: “We’ll be running text messages as we get closer to the election because it’s a way of stimulating debate in our democracy”.

Various ads for the UAP have also appeared across print and radio, with many billboards featuring Palmer’s face and tagline “Make Australia Great”.

Palmer’s political career was short-lived between 2013 and 2016 as the member for Fairfax, under his previous party – the Palmer United Party.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Clive Palmer, Federal Election
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Melissa Fein Unpacks Impostor Syndrome & Modern Career Challenges
14/07/2025
TV Ratings (13/07/2025): All Eyes On Japan As Travel Guides Welcome New Addition
14/07/2025
Former News Corp Execs Dale Foenander & Matt Paine Launch Lamington Digital
14/07/2025
Woolies Appoints Interim CMO As Andrew Hicks Makes The Move To M&S In The UK
14/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?