Clive Palmer has been ubiquitous on Australian screens over the last few weeks but the latest Roy Morgan poll shows palmer’s 2019 advertising blitz has failed to convince Aussies to give the former Fairfax MP another go in federal politics.
The poll was conducted with 1,673 electors over the last fortnight and reveals Palmer’s newly branded United Australia Party (UAP) is attracting only one per cent of the vote, trailing fellow QLD-based party One Nation (three per cent).
The ALP leads over the L-NP at 36 per cent to 34.5 per cent on primary votes.
Last year, Palmer announced to Australia he would have another go at politics by launching the United Australia Party, with plans to run a candidate in every seat and to contest the QLD seat of Herbert.
Political advertising guru and Labor campaign strategist Dee Madigan told news.com.au: “I don’t think he’s got a hope in hell”.
Madigan continued: “His name recognition is high but he’s disliked”.
From a campaign strategy perspective, Madigan said the advertising strategy for the UAP was strange.
She said: “He’s running ads in areas where I don’t think he’ll field candidates, but even if he did, they wouldn’t have a hope in hell of winning”.
Palmer has been bombarding Aussies with ads across a range of mediums, from TV to mobile, tablet to computer.
Last week, several million Australian mobile phones received text messages from Palmer with political messaging for his party.
It is understood the campaign prompted thousands of complaints.
However, the Australian Communication and Media Authority said the messages complied with laws and political messaging is exempt from rules.
Palmer would not apologise for his advertising tactics, telling reporters: “We’ll be running text messages as we get closer to the election because it’s a way of stimulating debate in our democracy”.
Various ads for the UAP have also appeared across print and radio, with many billboards featuring Palmer’s face and tagline “Make Australia Great”.
Palmer’s political career was short-lived between 2013 and 2016 as the member for Fairfax, under his previous party – the Palmer United Party.
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]