In collaboration with Foxtel, Fox Sports and Google, Mindshare has built ‘Monty’ — the greatest cricketing mind ever created.
Monty is a custom machine learning model, designed to spot when and how wickets would fall in live games, in real time, to boost the fan experience.
It has observed every ball bowled by the Australian cricket team in the past eighteen months to work out its algorithm, more than 500,000 times, and has built the patterns into a bespoke Wicket Warning system for Foxtel viewers and cricket fans.
The machine learning model works by recognising patterns in player behaviour based on past form and the live conditions of the pitch.
When Monty’s confident a wicket will fall the model autonomously deploys new creative and adapts bidding across dynamic display, pre-roll and digital outdoor so fans never miss a dramatic moment on the pitch.
Foxtel describes it as falling under their promise to deliver cricket to fans in ways that have never been seen before, and revolutionise the game.
Foxtel senior marketing manager Christopher Pocock describes it as: “a perfect demonstration of how creativity and data can combine to create a totally new experience for fans”.
Monty (not pictured above) comes courtesy of Sydney-based Mindshare, who last year landed a lucrative deal for the Australian and New Zealand media account for Mondeléz.
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]