Sportsbet has revisited its popular cinematic style and introduced the use of new virtual production technology from Dreamscreen to launch its latest suite of products for the NRL and AFL seasons.
In a collaboration between Sportsbet’s in-house creative team and production partner, Palomina, the brand picks up from 2021’s “Bet With Mates” campaign, introducing scenarios ranging from Ancient Egypt, to fictional Middle Ages and deserted islands.
The campaign features five different scenarios throughout 2022 and follows the same lovable group of friends navigating unexpected scenarios with the help of Sportsbet’s “Same Game Multi” and “Bet With Mates products”.
Creative director, Rambo Goraya said Sportsbet’s internal creative team loved turning their ambitious ideas into reality with a new edge.
“Every year we challenge ourselves to dial up the fun, the level of product insight, the humour and unexpectedness, all in the name of memorability and engagement with viewers. Dreamscreen blew us all away and provided an amazing setting for our ideas,” he said.
Jason Thatcher head of brand and advertising, Sportsbet said, “Our audience give us a lot of feedback on the humour and enjoyment Sportsbet campaigns deliver and we never want to let them down. From an effectiveness point of view, we’re excited about our added focus on product this year to make sure we remain relevant and truthful to a growing betting customer base.”
Dreamscreen founder and CEO Clay Jacobson, added, “We loved working on the Sportsbet TVCs. Dreamscreen technology comes into its own when creating whole worlds for productions to inhabit. It was a blast moving from Cleopatra’s temple one day, to then be deep into the supernatural caves of the Middle Ages the next.”
Campaign elements include 14 x 30 & 15s TVCs supported by various bespoke edits across social media (Instagram, Facebook, Snapchat) plus OOH and Major Press.
The FTV/PTV and digital campaign launched earlier this month and will remain live on various channels until Q1 2023.
Credits
Client/Creative – Sportsbet
Chief Marketing Officer, Mark Migliorini
Group Manager of Marketing, Tim Hernadi
Head of Brand, Jason Thatcher
Senior Campaign Manager, Olivia Ferrary
Brand Manager, Mitchell Fraser
Head of Content Production, Dan Atkins
Head of Partnerships and Content, Kathy Schokman
Creative Director, Rambo Goraya
Senior Creative, Shaun Conroy
Senior Creative, Chris Chard
Copywriter, Max Price
Production Partner: Palomina
Production Producer: Kate Merrin
Brand Producer: Rachel Gilkison
Director: Matt McCaughey
DOP: Peter Falk / Bob Humphreys
Virtual Production: Dreamscreen Australia
Production Designer: Lucinda Thompson
Editor: Michael Houlahan @ The Insititute of Post
VFX / Online: Manimal Post
