Clemenger Brisbane have collaborated with the Queensland Gallery of Modern Art (QAGOMA) and artist Patricia Piccinini to promote her upcoming exhibit Curious Affection.
In her most ambitious exhibition to date, globally-renowned artist Patricia Piccinini brings a retrospective of her key works and a suite of daring new commissions to Brisbane’s Gallery of Modern Art from March 24 to August 5 2018.
Known for her imaginative hybrid creatures, Piccinini uses sculpture and installation, video and sound to realise a compassionate vision inspired by science, surrealism and mythology.
Says Bronwyn Klepp, head of marketing at QAGOMA, “Patricia invites us to find beauty in a world not ruled by notions of perfection. She challenges our expectations, and at the same time shows us the power of compassion. Our brief was to strike a balance between the challenging and the more nurturing aspects of Patricia’s artwork. Working in close partnership with Clemenger Brisbane and the artist, we were able to do just that… the advertisement is haunting, yet so compassionate”.
Clemenger strategy director Erin Core says, “Visitors to GOMA mostly go to enjoy beautiful things, but this exhibit confronts perceptions of beauty. No matter what your reaction is, you’re guaranteed an emotional response. So we leveraged the cultural insight ‘love is love’ with a communications plan that motivated the creative-type millennial audience to see the exhibition for themselves and feel the connection.”
Adds Cristian Staal, Clemenger creative director, “We always love working with QAGOMA to create striking advertising that pays respect to the artist’s concept.
And it’s great having Clem’s own Director, Kate O’Sullivan collaborating so closely with our creatives to get this kind of result”.
Curious Affection is running at GoMA from 24 March to 5 August.
Please login with linkedin to commentClemenger Brisbane
ResApp Health Limited, a leading digital health company developing smartphone applications for the diagnosis and management of respiratory disease, has announces launched its new national marketing campaign, ‘The Sleepy Town With a Snoring Problem’, to raise awareness for the importance of early screening for sleep apnoea and the launch of their new app ‘SleepCheck’, which […]
The Real Media Collective (TRMC), the Australian industry association representing the interests of companies in the paper, print, publishing/media and related distribution sectors across Australia, has challenged Coles Supermarkets for using the environment as a reason in its announcement today outlining its plans to cease sending catalogues to Australian homes from September. In the announcement, […]
Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]
Alcohol & Drug Foundation (ADF) has launched a new national health campaign with Campaign Edge aiming to tackle COVID-19 drinking. Funded by the Australian Government, Break the Habit reveals that it takes only around 66 days to form a habit – roughly the same amount of time many Australians spent in lockdown. It’s a fact most Aussies are […]
Paul Roach (pictured below) is a business strategist and coach who has worked with hundreds of SMEs across many industries to supercharge their cashflow. Roach is also author of the book Smarter Business Stronger Cashflow. In this guest post, Roach gives his top tips when the cash taps start to be turned off… Cashflow is like […]
Sydney and Melbourne based PR, Talent & Digital agency One Daydream has extended its client portfolio to include alcohol. The category expansion comes as One Daydream joins the agency roster of Pernod Ricard, working on a project basis to manage strategic PR and digital campaigns. The global drinks group boasts one of the most comprehensive and prestigious […]
Commtract today expanded its marketing, advertising and digital offering in response to a growing number of CEOs outsourcing to ‘gig-workers’ amid COVID-19. According to new research, 40 per cent of Australian CEOs are planning on outsourcing to freelancers in the contingent workforce. Commtract, which launched in 2016, has more than 4,000 communications experts on its platform, and has already placed over 800 roles. […]