Clemenger Brisbane have collaborated with the Queensland Gallery of Modern Art (QAGOMA) and artist Patricia Piccinini to promote her upcoming exhibit Curious Affection.
In her most ambitious exhibition to date, globally-renowned artist Patricia Piccinini brings a retrospective of her key works and a suite of daring new commissions to Brisbane’s Gallery of Modern Art from March 24 to August 5 2018.
Known for her imaginative hybrid creatures, Piccinini uses sculpture and installation, video and sound to realise a compassionate vision inspired by science, surrealism and mythology.
Says Bronwyn Klepp, head of marketing at QAGOMA, “Patricia invites us to find beauty in a world not ruled by notions of perfection. She challenges our expectations, and at the same time shows us the power of compassion. Our brief was to strike a balance between the challenging and the more nurturing aspects of Patricia’s artwork. Working in close partnership with Clemenger Brisbane and the artist, we were able to do just that… the advertisement is haunting, yet so compassionate”.
Clemenger strategy director Erin Core says, “Visitors to GOMA mostly go to enjoy beautiful things, but this exhibit confronts perceptions of beauty. No matter what your reaction is, you’re guaranteed an emotional response. So we leveraged the cultural insight ‘love is love’ with a communications plan that motivated the creative-type millennial audience to see the exhibition for themselves and feel the connection.”
Adds Cristian Staal, Clemenger creative director, “We always love working with QAGOMA to create striking advertising that pays respect to the artist’s concept.
And it’s great having Clem’s own Director, Kate O’Sullivan collaborating so closely with our creatives to get this kind of result”.
Curious Affection is running at GoMA from 24 March to 5 August.
Please login with linkedin to commentClemenger Brisbane
As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]
Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]
Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]
Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]