Clemenger BBDO Brisbane has unveiled a new radio campaign for BCF (Boating Camping Fishing) to remind outdoor enthusiasts that getting dragged around homemaker centres during the stocktake sales isn’t all bad.

The campaign drew on the voice talents of comedians Sam Simmons, Rhys Nicholson and Jean Kittson. It will run until the end of June across a number of stations on the Australian Radio Network.

Ben McConnell, marketing manager at BCF, said: We’re all about helping people have a bit of BCFing fun. So even if you’re stuck in town over the stocktake weekends, at least you can have a laugh at these ads.”

Marianne O’Brien, creative director at Clems Brisbane, said commercial radio is packed with spots for all the big retailers at this time of year.

“Everyone’s on sale right now, so we thought we’d use the landscape to our advantage, and help BCF stand out from the noise,” she said.

CREDITS

Client: BCF (Boating Camping Fishing)

Marketing manager – Ben McConnell

Brand manager – Sarah Cogzell

Marketing coordinators – Melissa Guymer and Emma Yerbury

Agency: Clemenger BBDO Brisbane

Managing director – Rob Hudson

Creative directors – Cristian Staal and Marianne O’Brien

Copywriter – Christie Luxton

Business director – Richard Boland

Senior account director – Allison Witherspoon

Agency producer – Robyn Dodd

Sound designer: Rosco Audio