Clemenger Group executive chairman Robert Morgan has announced the official launch of Flare – a content production company within the BBDO agencies across Australia and New Zealand.
Flare was started earlier this year across Melbourne, Sydney, Auckland and Wellington to meet the content production needs of Clemenger/Colenso BBDO clients. With the exponential increase in video content required today and tomorrow, the agency has created Flare to produce video content that is good, fast and inexpensive. While intended primarily for digital channels, Flare will also cater to other video content needs including in-house videos, documentary videos, training videos and so on.
Flare is not intended to be a substitute for the agency’s TV production capabilities. Clemenger/Colenso BBDO agencies will continue to use outside production companies and outside Directors for campaign production needs particularly for those ‘hero’ and critically important longer term brand platform requirements. With a combination of outside production companies and the in-house Flare capability, Clemenger/Colenso BBDO agencies will provide the right content needs for tomorrow’s marketing communications environment.
According to Morgan, “Flare allows us to produce a high volume of content that delivers against our clients’ budgets and their ‘always-on’ requirements. Having this resource in-house allows for greater quality control and management for those smaller budget projects.”
James McGrath, creative chairman of Clemenger BBDO sees Flare as a natural evolution of BBDO agencies.
“By having this resource in-house, we will provide a seamless capability for content production that allows all component parts to work better together across all channels that remain true to our on-going brand platforms,” he said.
“It’s important to understand both what it is and what it’s not – it is not where we go for ‘cheap’ TVCs.”
The Australian Commercial Radio Awards (ACRAs) will be held as a live event on Sunday, February 13, 2022, event organiser and industry body Commercial Radio Australia has announced. The decision to delay the red-carpet event from its original date of October 30 will allow time for corporate events and interstate travel to resume once government […]
UK vegan snack brand, The Primal Pantry, has been threatened with legal action by corporate chocolate company Mondelez International over the colour of its packaging. The Primal Pantry recieved a letter from Mondelez asking it to “cease and desist” selling its Cocoa Real Food Bars in the EU, or face legal action. Mondelez, according to […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
Today Mars Food Australia has announced that Ben’s OriginalTM rice products are available in new packaging at Australian retailers nationally. The arrival of Ben’s OriginalTM on retail shelves will be supported by an integrated campaign to drive awareness of the new brand. The “Everyone’s Original” campaign focuses on the brand’s vision of inclusivity that celebrates […]
Agnes Media has appointed former Qantas marketer Jan Consul as senior performance manager, as the independent Sydney agency continues to record significant client growth. Consul will lead the programmatic trading and social management at Agnes Media and has extensive experience in digital performance marketing gained from a career spanning the Philippines, Singapore and Australia. After […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]
Awindependent PR Agency Agent99 has added The Distilled Spirits Council of the US (DISCUS) to its client roster, alongside thought leader and commercial property specialist, Helen Tarrant. DISCUS is a national trade association representing U.S. producers, marketers, and exporters of distilled spirits. The account was won following a competitive pitch earlier this year. DISCUS has […]
Melbourne-based independent creative agency, By All Means, has today released limited edition ‘Locktown’ t-shirts to create a positive, artistic commemoration of their city, while shining a spotlight on the significant impact of lockdown on the mental health of Victorians. After 235 days under strict stay-at-home orders, Melbourne today claims the unenviable crown from Buenos Aires […]
Global marketing agency, Komodo, has announced it will be launching a dedicated TikTok arm to the business in Australia, following a series of key industry hires and new creators signed to their roster. The agency, who partners brands with social influencers across the globe, aims to bring a new dimension to influencer marketing by assisting brands […]