Clemenger Group executive chairman Robert Morgan has announced the official launch of Flare – a content production company within the BBDO agencies across Australia and New Zealand.
Flare was started earlier this year across Melbourne, Sydney, Auckland and Wellington to meet the content production needs of Clemenger/Colenso BBDO clients. With the exponential increase in video content required today and tomorrow, the agency has created Flare to produce video content that is good, fast and inexpensive. While intended primarily for digital channels, Flare will also cater to other video content needs including in-house videos, documentary videos, training videos and so on.
Flare is not intended to be a substitute for the agency’s TV production capabilities. Clemenger/Colenso BBDO agencies will continue to use outside production companies and outside Directors for campaign production needs particularly for those ‘hero’ and critically important longer term brand platform requirements. With a combination of outside production companies and the in-house Flare capability, Clemenger/Colenso BBDO agencies will provide the right content needs for tomorrow’s marketing communications environment.
According to Morgan, “Flare allows us to produce a high volume of content that delivers against our clients’ budgets and their ‘always-on’ requirements. Having this resource in-house allows for greater quality control and management for those smaller budget projects.”
James McGrath, creative chairman of Clemenger BBDO sees Flare as a natural evolution of BBDO agencies.
“By having this resource in-house, we will provide a seamless capability for content production that allows all component parts to work better together across all channels that remain true to our on-going brand platforms,” he said.
“It’s important to understand both what it is and what it’s not – it is not where we go for ‘cheap’ TVCs.”
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]