Senior strategist Christine O’Keefe has joined GPY&R Melbourne from one the world’s most respected agencies, CHI & Partners, London.

O’Keefe has 15 years’ experience building brands across multiple sectors and two continents, having recently returned from eight years working in London.

Most recently at CHI & Partners, O’Keefe played a pivotal role in driving brand reappraisal for market leading energy company British Gas through their #noplacelikehome campaign, along with helping build brand relevance for Burger King and Travelodge in changing markets.

GPY&R Melbourne planning director Mike Hyde said, “Great thinking sits at the heart of great ideas and Christine brings this in spades. She’s driven to create great work and most importantly is a really nice person who will be fun to work with.”

O’Keefe added, “I’ve had my eye on GPY&R for a while now, I think their work is some of the best I have seen which is a reflection of their great client relationships and relentless hunger as an agency. I can’t wait to throw my hat in the ring and join the team in building fantastic work, and in my home town too”.