Did you know we’re holding an event in a few weeks to celebrate diversity and inclusion within the advertising, marketing and communications industry? It’s called Changing The Ratio, and we’ve got some pretty exciting things lined up.
Totally Aussie born and bred, this event will supply attendees with practical tools and case studies, not to mention game-changing ideas.
You can still grab tickets here, BTW.
Oh, and Deng Thiak Adut.
Adut is a Sudanese child soldier turned Western Sydney lawyer and refugee advocate whose harrowing tale of his personal journey as a refugee has evoked strong emotions among Aussies.
He was born in South Sudan in 1984 – and is one of eight children. At six years old, he was taken from home and conscripted as a child soldier. At 12, he was shot in the back.
Arriving in Australia as a 14-year-old refugee in 1998, Adut taught himself to read, write and speak English – before winning a scholarship to study law at the University of Western Sydney in 2005.
Then, Adut shot to the forefront of Aussie media in 2015 after starring in an ad for Western Sydney University, which Adut told B&T was “a simple request from a friend.”
“I didn’t think about it the way it turned out,” he said.
But the way it turned out impacted greatly upon many Aussies. Especially New South Wales Premier Mike Baird, who asked Adut to give the 2016 Australia Day address at the Sydney Conservatorium of Music – without ever having met him.
Adut is now a partner at AC Law Group, which he co-founded in 2014, and has also started a foundation for his older brother, John Mac – who lost his life doing humanitarian work the same year.
John Mac smuggled Adut out of Sudan, risking his own life whilst doing so – and told Adut to study law.
“The John Mac Foundation aims to address some of the problems that held John back during his life,” Adut said.
“[It was] established in 2016 – and in 2017, three refugees from Afghanistan and Iran received scholarships to attend university.”
John Mac was the first Sudanese refugee to graduate from an Australian University, but was unfortunately only able to get a job in a factory – leading him to return to South Sudan as an aid worker, where he was killed.
“I still have strong connection to South Sudan. Mum still lives there with a brother and a sister and with their families,” Adut said.
And whilst he may visit from time to time, Adut’s wife, newborn baby, charity and career are in Australia. And he has big plans.
“Those standing with me have [the] conviction to make Australia a better place,” he said.
“It is about how we each play our parts. It’s not always about racial and gender bias or religion.”
Which is exactly why Adut is speaking at Changing the Ratio.
“I have decided to speak at Changing the Ratio because it benefits business in the long run,” he said.
Read more about that right here.
And as for Adut’s opening keynote at Changing the Ratio? You can expect it to just as inspirational and driven as he is.
“I chose to take a stand regardless of what it cost me. I’m certainly not going to dedicate time out of my life to complain about someone else, or our government, instead of taking a lead,” he said.
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]