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Reading: CHEP Network Retains CitiPower, Powercor & United Energy For Creative & Media
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B&T > Media > CHEP Network Retains CitiPower, Powercor & United Energy For Creative & Media
Media

CHEP Network Retains CitiPower, Powercor & United Energy For Creative & Media

Staff Writers
Published on: 16th August 2023 at 8:52 AM
Staff Writers
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Victorian electricity distribution networks, CitiPower, Powercor & United Energy, have appointed CHEP as its retained creative and media partner, following a competitive pitch.

The partnership will see CHEP lead brand strategy, media strategy, creative and media execution across the portfolio of brands, with new brand work set to launch later this year.

CitiPower, Powercor and United Energy general manager corporate affairs, Jo Pafumi, said, “Throughout the tender process we were thoroughly impressed with CHEP’s creative and media capabilities and output. They demonstrated the kind of truly integrated thinking that we were looking for. We need to elevate our brands by raising awareness of our role in supporting a clean energy future while also building stronger relationships with the Victorians who count on us to deliver reliable power each day.”

CHEP Network chief executive officer, Lee Leggett (lead image), added, “The network team are clearly smart, talented, and driven to create great work that works. We’re looking forward to partnering with them to continue sharing their story in more meaningful, engaging ways.”

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TAGGED: CHEP NETWORK, CitiPower, Powercor, United Energy
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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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