Seven has revealed the sponsor lineup for its upcoming summer of cricket, and there are a couple of new names in the pack!
Leading the 2023-24 line up across all of Seven’s summer cricket coverage are returning brand partners KFC, Toyota, Harvey Norman and Woolworths.
The Test series partners – Commonwealth Bank, Bunnings, NRMA Insurance, Lion and Canadian Club – are joined this season by Chemist Warehouse and Menulog as first-time Seven cricket sponsors.
Seven’s cricket commentary team – Damian Fleming, Ricky Ponting, Mel McLaughlin & Trent Copeland
Seven’s BBL sponsors include Bundaberg Brewed Drinks, Anaconda, Youi and Weber.
The cricket coverage will also include major integrated packages from Cancer Council, Mitsubishi Electric, BKT and Raiz Invest.
Seven’s summer of cricket kicked off last month with the women’s T20 international series, a three-match ODI series and the start of the WBBL. The women’s cricket has already reached 3.7 million Australians, with the WBBL final still to come on 2 December.
Australia’s most-loved summer sport continues across the summer. The BBL runs from 7 December to 24 January. Fresh from their incredible success in the ICC World Cricket Cup, the Australian men’s team takes on Pakistan in a Test Series (14 December to 7 January), followed by the Australia v West Indies Men’s Test Series (17 January to 29 January) and the Australia v South Africa Women’s International Series (27 January to 18 February).
Seven West Media chief revenue officer, Kurt Burnette, said: “The extraordinary take up of returning and new brands in 2023-24 is testament to the incredible appeal of cricket on Seven and its ability to create mass cultural moments and strong results for our partners.
“Each member of our cricket family of brands brings their messages and storytelling in their own unique way, using creative and integration across broadcast, digital, and social activations to connect with Seven’s dominant and super-engaged cricket audience.
“Research consistently and categorically proves that the most powerful marketing weapon over summer is the ads between overs in cricket. With Seven as the only place ads will run during play, it makes Seven’s cricket the stand-out solution for brands to get fast, effective reach and attention,” he said.
“Cricket is synonymous with summer in Australia, and we are delighted to work with Cricket Australia and our partners and sponsors to bring it to all Australians, live and free.”
Seven West media national Sports sales director, Rob Maclean, said: “Cricket on Seven gives brands the most powerful place to activate over summer, driven by content that draws together millions of Australians, unbeatable and consistent national weekly reach – from the first match to the last – and deep brand integration opportunities that bring our partners and sponsors’ stories to life in a highly engaging and effective way.
“This summer, our integration of brands will lift to a new level thanks to our technology partners Quidich, which provides state-of-the-art drone technology coupled with cutting-edge augmented reality capabilities, and Komo Technologies, which will help deliver second-screen real-time engagement, enhancing the customer experience and fan interactivity across the summer.
“Australia loves cricket and this summer will be hot,” he said.
