Cheil Australia celebrates the expansion of its national operations with the opening of a second office on Holt St in Surry Hills, Sydney. The new central office space will be dedicated to the acquisition of new client business, following years of solid growth.
Despite being an established global agency, Cheil in Australia is still relatively unknown to many. Even with one of the most turbulent periods in the industry, Cheil Australia has seen a great level of growth and development over the last three years. With a renewed focus on CX, RX and Digital Experience, the agency has welcomed triple-digit percentage growth, taking them from a retail-focused team of 30 in 2019 to a truly integrated team of almost 90 employees today.
Just last month the agency took a large step forward, opening its second Sydney office at 55 Holt St in Surry Hills to support its new business acquisition operations. While the majority of the team will continue to operate from its Olympic Park office servicing its long-standing partner, Samsung, the Surry Hills office will ensure the business can give clear focus to both its existing accounts and new clients from their respective bases.
Managing partner Mark Anderson, who has been with the agency almost six years, says, “The opening of our new operation in Surry Hills is a significant milestone in Cheil Australia’s history, not just in terms of growth, but also in the evolution of how we operate and build our business to better service our current and future clients. Stepping into one of Sydney’s agency heartlands was a crucial move for us to continue to build and attract great talent.
Over the years we have built up a team of incredibly passionate individuals, but we’ve also evolved how we operate by putting a monumental focus on people & culture.” Anderson continues, “The distinctive focus on our people is what has helped us overcome some of our most challenging times yet. We are continuing to focus on being a people-first business, and our team are, and will always be, at the heart of what we do. Our new office is located in the creative hub of Sydney, giving our people greater choice to where they can operate and collaborate while still enjoying the flexibility of working from home.”
Managing director Jayden Lee joined the Australian office in early 2019. During his three-year tenure, Lee has overseen the agency’s entire growth strategy. Moreover, while the agency has enjoyed rapid growth, its ambitions are far from over, Lee comments, “With our strategic shift in focus, and partnership with the Cheil Connect+ Global Network, Cheil Australia will continue to lay the foundations in building an agency that will continue to climb the ranks.”
Rising each year in Campaign Brief’s Hot+Cold Chart, Cheil plans to be a more broadly recognised agency in Sydney, and the future does not look any less ambitious. Lee continues, “We have recently seen strong growth, which is a great start to our goal in becoming a toptier effective and creative agency by working with some of Australia’s most loved brands. And with a second office now set-up, we can explore the idea of future growth through M&A or expanding Cheil’s operations into other key states across Australia.”
Cheil says its doors are officially open to building long-term partnerships with a number of household names in Australia.
Please login with linkedin to commentCheil Australia
In uncertain times, trusted sources become even more significant in the world of media. Elise Bennett (pictured), head of account management (APAC) at Outbrain, reveals what advertisers need to know about the new trust exchange. Instability breeds uncertainty. From bushfires to the pandemic and war, there’s been plenty of both to go around in recent […]
Independent SEO agency Optimising has further reinforced its commitment to the environment by being part of 1% for the Planet, on the back of it gaining B Corp Certification last year. Optimising continues to walk the walk around environment sustainability by being part of the global movement, which inspires businesses and individuals to support environmental […]
Media and communications staff at all levels are invited to take part in a national online survey examining perceptions and practices around cultural diversity, inclusion, and representation in the industry. The FAIR survey, now in its second year, provides a snapshot of cultural diversity in the communications industry, as well as how practitioners incorporate diverse […]
PubMatic has announced a partnership with AlikeAudience in Australia, Japan, and Indonesia, enabling advertisers to access quality audience data on the supply side. Activating data on the supply side cuts down complexity and delivers more efficiency and value for both media buyers and data owners, through higher match rates and better CPMs. The partnership expands […]
Live streaming service Optus Sport will be showing all major games of the Spanish La Liga Santander and the LaLiga SmartBank, giving football fans an extra reason to become subscribers. The Spanish Football League is considered one of the greatest in the world, containing the likes of European champions Real Madrid, Catalan giants FC Barcelona, […]
In the recently launched campaign for TVNZ+, Dentsu Creative, and Sweetshop’s Damien Shatford, have delivered an entertaining look at the new streaming brand, TVNZ+. TVNZ launched the reimagined streaming brand last week to better reflect its digital offering, repositioning the platform as a streaming destination rather than an OnDemand catch-up service.
Ruffie Rustic Foods have teamed up with Nikki Van Dijk and Surfing Australia to encourage groms to be kind to their bodies and minds through providing nutritious, plant-based meal options. Ruffie Rustic Foods are on a mission to prove that plant-based eating can be easy and convenient, without compromising on flavour. Whether you’re vegetarian, flexitarian, […]
Nestlé Australia today launched Tuck In!, a program supporting emerging First Nations creatives to establish career pathways in commercial content creation. Tuck In! invited First Nations chefs and aspiring content creators to develop recipe and video content celebrating the combination of bush foods and Nestlé products. Nestlé Oceania marketing & communications director Anneliese Douglass said […]
The UK Ministry of Defence confirmed that the British Army’s Twitter and YouTube accounts had been compromised by hackers who used them to promote their non-fungible token (NFT) products. The two accounts have since returned to normal, as the Ministry said via their own Twitter page. “The breach of the army’s Twitter and YouTube accounts […]