Cheetah Digital, the end-to-end data acquisition, messaging and loyalty solution, today announced that it has launched a dedicated data centre in Australia.
In light of recent high-profile data scandals and privacy legislation sweeping the globe, consumers are increasingly cognizant of the value of their data. Where privacy was once an afterthought of many brands’ go-to-market strategy, it is fast becoming as vital a differentiator as price, product, and customer experience. For proactive brands, rooted in permission-based marketing and a fully-fledged privacy-first strategy this is an opportunity to forge more honest, meaningful connections with consumers.
That is why Cheetah Digital has launched a dedicated data centre in Australia – meaning that those brands that collect and store the data of Australian consumers can do so solely within Australia’s borders.
The Cheetah Digital data centre will allow Australian businesses to have access to Cheetah’s latest innovations faster, and more efficiently – chiefly, the Engagement Data Platform, an evolution of the traditional CDP. It delivers a single, unified view, providing real-time data collection, segmentation, and insights – while enabling truly-personalized cross-channel communications, customer experiences, and loyalty programs all from one easy-to-use platform.
The first brand to take advantage of the data centre, and the benefits it provides is world-renowned bakery franchise; Bakers Delight.
“Bakers Delight are thrilled to have recently selected Cheetah Digital as our complete end-to-end marketing technology partner,” said Bakers Delight loyalty, CRM & digital marketing manager Kristy Elsworth.
“After thoroughly evaluating the market, it was clear that Cheetah Digital was the only partner that could deliver an all-in-one solution to support us in achieving our business objectives and deliver a seamless customer experience; from developing a deeper understanding of our customers to driving brand loyalty, we know Cheetah has the capabilities to support us in both the short and long-term.”
As a franchise business we have a large technology ecosystem, so it was crucial we found a partner that could integrate with a range of systems and deliver on our unique and complex requirements. The data security and reduced latency that Cheetah Digital offered us with their market first Engagement Data Platform that resides in Australia was a defining factor in our decision-making.”
For brands that have relied on third-party data sets and cookie tracking to power its marketing and personalization initiatives, this time of digital flux is quite the headache. However, for those brands committed to building lasting relationships with its customers the rewards are limitless. They will have the ability to collect the data required to deliver contextual messaging and loyalty initiatives across all channels that turn one-off customers into loyal brand advocates.