Advertising agency Leap Agency has just released the first two in a series of four commercials to launch Charles Darwin University as a ‘new world university’.
Ranked in the top 2 per cent of university’s worldwide, Charles Darwin University is renowned for its endeavours in Indigenous knowledges, tropical medical research, and environmental sciences here and overseas. Now it pushes the boundaries even further, posing the provocative question “How will we use knowledge for the future?”.
Gone are the days of the self-congratulatory graduation shots and self-serving success stories. Here, the viewer is invited to look deeper into a fascinating animated world; meticulously crafted by Yukfoo Animation and made entirely out of paper designed by illustrator Paul Smith.
Complemented by a stirring soundscape produced by Soundwaves, the spots talk directly to students concerned about the fragility of the world and how they can potentially help shape it for future good.
The evocative subject matter reflects the university’s ‘line in the sand’ principles of social justice, sustainability, creativity and collective effort. With national activity across TV, cinema, press outdoor, radio and online, expect to see and hear a lot more in the coming months. In this fragile paper world, each press ad alone involved the manipulation of up to 50 layers to create each final image.
The result for Charles Darwin University is a campaign that is closer to revolutionary than simply evolutionary.
Agency: Leap Agency
Creative Director: Anton Lambaart
Writer: John Warburton
Art Director: Anton Lambaart
Client: John Cavani, Charles Darwin University
Animation: Alan Dickson, Yukfoo Animation
Sound: Andrew McGrath, Soundwaves
Key Illustrations: Paul Smith, Ballsy Creative
Music composed by Erin McKimm
Former Sunrise host Samantha Armytage has admitted that she has pulled a ‘Karl Stefanovic’ and has been drunk while on air. The former morning show golden girl interviewed Karl Stefanovic on her podcast, Something To Talk About With Samatha Armytage. It was a pretty interesting chat, considering Stefanovic and Armytage used to be breakfast show […]
A new public awareness campaign has launched which aims to educate sexually active young people around new consent laws. Called “Make no doubt” the ads are for the NSW Government and have been launched ahead of a major change to sexual consent laws set to come into effect in NSW from June the 1st. The […]
Alexa continues to learn and lap up Australian culture, with Amazon today announcing the addition of new ‘Strayan slang to her vocabulary. From well-worn phrases like “Dog’s Eye” to emerging social-media slang like “Bachelor’s Handbag”, Alexa’s latest lessons are part of her ongoing Aussie education and make it even easier for her to understand her […]
During a meeting held by all shareholders of social media company Twitter, there were a lot of questions asked regarding the direction they would be taking and when the deal with Tesla owner Elon Musk would be finalised, but no real answers were given. Twitter CEO Parag Agrawal simply said that they were “…working through […]
Less than half the Australian population (44 percent) are familiar with the metaverse, while only 36 percent express positive feelings about engaging with extended reality in daily life, a new global survey conducted by Ipsos for the World Economic Forum finds. Globally, about half of adults across 29 countries say they are familiar with the […]
A new US study of 100 major brands with annual marketing budgets in excess of $US50 million ($A70 million) has found a worrying mismatch between creative and media spends. Creative management platform Smartly.io released the survey called Releasing the Power of Digital Creative. You can read the study HERE. While 89 per cent of the […]
Asian marketing communications agency Bastion Asia has announced a strategic partnership with one of Shanghai’s leading PR agencies, Adventi, to drive greater digital and marketing innovation for Australian brands seeking to engage with Chinese audiences. Adventi, a marketing and communications agency specialising in luxury brands, is known for bringing some of Europe’s biggest luxury brands […]
Engine Creative has reinvented the missing person poster – re-thinking the standard design and introducing a high-impact live portrait – for UK charity Missing People to coincide with International Missing Children’s Day. The striking, high-tech digital posters show a ‘live’ image of the missing person appearing to move their eyes, smile and make facial expressions. […]
Amplify, the global creative agency specialising in experience and culture, has added Canva, PlayStation and Levi’s to its client roster and announced a string of senior promotions in a phase of strong business growth. The agency will provide brand experience services to the three global brands. Coinciding with significant new business momentum, Amplify has boosted […]
Spark Foundry has announced two more key promotions, aimed at further strengthening its investment and digital capabilities. Effective immediately, Sue-Ellen Osborn (left in main photo) moves from her position as group activation director, to the elevated new role of Sydney head of investment. Meanwhile Greg Cattelain (right), formerly national head of programmatic, steps into the […]
LinkedIn, the world’s largest professional network, has today launched the latest iteration of its #ConversationsForChange initiative with a new content series in partnership with Indigenous-led creative consultancy, Campfire X. The three-part series, titled ‘Change Starts With’, aims to highlight the often subtle, everyday moments that can impact Indigenous Australians in the workplace. The campaign encourages […]
Microsoft’s Build conference for developers that took place yesterday showcased several important additions to the US tech giant’s PC software that will soon be released to the public. During the presentation, which was live-streamed for audiences all around the world, the company revealed their plans for various programs such as Teams. Microsoft will soon be […]
Australia’s ad watchdog Ad Standards has released its annual Review Of Operations that provides an insight into advertising complaint statistics and key areas of work in 2021. Some 4675 advertising complaints were lodged last year, 33 per cent more than in 2020. The Ad Standards Community Panel considered a total of 315 cases and upheld […]
Cision, a communications platform helping public relations and marketing professionals around the world understand, influence and amplify their stories, released its annual State of the Media report with responses from more than 3800 journalists from 17 global markets to understand challenges faced in a marketplace that is rapidly evolving, and how public relations can support […]
Alan Manly (main photo), OAM, is the CEO of Universal Business School Sydney (UBSS) and author of The Unlikely Entrepreneur. In this guest post, Manly offers tips from turning that side hustle into entrepreneurial greatness… Over the past few years, the success of leading businesses and entrepreneurs has been thrust into the spotlight like we […]
Collective Campus, Australian innovation consultancy and start-up accelerator, is spinning off Metarise – a web3 venture fund and tokenized start-up accelerator focused on bringing web3 projects to life across Asia-Pacific. Having run numerous web2 accelerators in partnership with brands such as Microsoft, Village Roadshow, Charter Hall, and Mills Oakley, Metarise’s ANZ Launchpad will be run […]
The popular video sharing platform TikTok is showing agencies its unique potential as a place to share their products with its latest #TikTokMadeMeBuyIt campaign, which is becoming increasingly appealing with audiences and users. During the pandemic, TikTok became one of the breakout social media outlets, rapidly rising in account numbers as people all across the […]
Music streaming service Spotify has created a new way for marketers to reach their target audiences with the launch of Call-To-Action (CTA) cards, a series of clickable, interactive companion display units for audio ads. Powered by Spotify’s Streaming Ad Insertion (SAI) technology, these CTA cards will be tied to the audio ads that Spotify users […]