Charles Darwin University Launches ‘New World University’ Campaign

  • CDU flower Outdoor
  • CDU GLOBE outdoor
  • CDU Outdoor_TURTLE
1 / 3

Advertising agency Leap Agency has just released the first two in a series of four commercials to launch Charles Darwin University as a ‘new world university’.

Ranked in the top 2 per cent of university’s worldwide, Charles Darwin University is renowned for its endeavours in Indigenous knowledges, tropical medical research, and environmental sciences here and overseas. Now it pushes the boundaries even further, posing the provocative question “How will we use knowledge for the future?”.

Gone are the days of the self-congratulatory graduation shots and self-serving success stories. Here, the viewer is invited to look deeper into a fascinating animated world; meticulously crafted by Yukfoo Animation and made entirely out of paper designed by illustrator Paul Smith.

Complemented by a stirring soundscape produced by Soundwaves, the spots talk directly to students concerned about the fragility of the world and how they can potentially help shape it for future good.

The evocative subject matter reflects the university’s ‘line in the sand’ principles of social justice, sustainability, creativity and collective effort. With national activity across TV, cinema, press outdoor, radio and online, expect to see and hear a lot more in the coming months. In this fragile paper world, each press ad alone involved the manipulation of up to 50 layers to create each final image.

The result for Charles Darwin University is a campaign that is closer to revolutionary than simply evolutionary.


Agency: Leap Agency

Creative Director: Anton Lambaart

Writer: John Warburton

Art Director: Anton Lambaart

Client: John Cavani, Charles Darwin University

Animation: Alan Dickson, Yukfoo Animation

Sound: Andrew McGrath, Soundwaves

Key Illustrations: Paul Smith, Ballsy Creative

Music composed by Erin McKimm

Please login with linkedin to comment

Fast fashion Moschino Barbie

Latest News

Cannes In Cairns 2024 Agenda Revealed!
  • B&T Exclusive

Cannes In Cairns 2024 Agenda Revealed!

An almighty chunk of the Cannes in Cairns presented by Pinterest agenda has been revealed, and there is plenty in store for you. Lead image: Fernando Machado, CMO, NotCo Revellers can expect three days of cracking content from 4-7 June. From global keynotes and marvellous marketers to film directors, professors and all-round media and creative […]

Cannes In Cairns Early Bird Ticket Prices Ending Soon!
  • B&T Exclusive

Cannes In Cairns Early Bird Ticket Prices Ending Soon!

Early bird ticket prices for Cannes in Cairns 2024 are ending soon, so you’ll need to move quickly to save money on the hottest ticket in town (or anywhere!). You have until 31 March to secure your ticket at the discounted price of $1,979.99 inclusive of GST. What’s more, you can get even tastier discounts […]

The Coffee Commune’s “Finding Brisbane’s Best Cafe” Achieves Record Entries
  • Campaigns

The Coffee Commune’s “Finding Brisbane’s Best Cafe” Achieves Record Entries

To promote the launch of its latest campaign, ‘Finding Brisbane’s Best Cafe’, The Coffee Commune (TCC) harnessed the power of radio, digital and programmatic OOH. The seven-week campaign also served to increase The Coffee Commune’s membership, and via TFM Digital, it saw a record 39,633 entries garnered (28,774 unique), with 880+ cafes nominated. Teaming up […]