After much media speculation in recent weeks, Channel Nine has secured the rights to the NRL until 2022 in a mega deal that brings with it a number of changes to the game. The existing rights expire in 2018.
The new deal means Nine – the existing free-to-air- rights holder – will pay a reported $925 million over the four years. Nine is currently paying $90 million a year for the rights in a deal that is signed in 2012.
For the massive injection of cash Nine gets to show a set-to-be-announced Thursday night game, Friday night game, Saturday night and the usual Sunday afternoon match. It’s believed that only one game will be aired on Friday nights instead of the two games stacked after one another that is the current format. The new rights package means Nine will now get to air four games instead of the existing three.
The deal also includes the rights to the highly lucrative State of Origin series. However, it has been reported that the three-games series will move to a stand alone weekend and the game be played on Sunday evening. With the regular clubs all being rested on that weekend, the NRL will also introduce Tests at the same time between the Pacific Island nations.
Nine boss David Gyngell hailed the new deal and said in a statement. “Rugby League is part of Nine’s DNA. This is a transformational outcome for supporters, Rugby League and Nine, enabling viewers to see the best of the NRL, live and free, four days per week, anywhere, on any device.
“As the audience for television fragments, the value and marketing power of free, live premium sport across multiple media cannot be underestimated.”
Where this leaves the other players who were after the rights is anyone’s guess. As B&T reported last week, Foxtel and Channel Ten were set to throw some mega dollars the NRL’s way to secure some sort of joint package that would have had games shown live and free-to-air on Ten.
Foxtel will obviously want part of the action but what it’s prepared to pay – considering Nine now has the bulk of the games, live and for free – remains unclear.
Seven was also reportedly not too keen to be missing out on some NRL action too. Although it is unclear if the network bid for the rights and in what shape that took.
Speaking to the News Corp media this morning the boss of the NRL, Dave Smith, said of the pay TV opportunities. “The digital media market is changing rapidly and it is our view that new and exciting opportunities will develop with Fox Sports and other providers,” Smith said.
“By 2018, the digital world will be very different and we want to be in the best possible position to take advantage of any changes.
“So negotiations with the pay TV and digital providers will continue and, again, our focus will be on ensuring the most widespread coverage on whatever platform fans choose to watch rugby league.”
If you’ve been watching the Olympics these past few days, chances are you’ve probably come across the talent that is US gymnast Simone Biles. Biles has encapsulated viewers with her athletic jumps, flips and all-around gymnastic genius. As a result, Biles has also dominated social media feeds, with fans pouring out their admiration for the […]
A study conducted by the University of Queensland has claimed that the social media app TikTok needs to create regulations around vaping. Researchers at the University of Queensland analysed and evaluated the content of over 800, of TikToks most viewed vaping videos. Collectively the TikToks amassed over one billion views. The study found that 63 […]
ESPN and the National Basketball League have extended their broadcast partnership for a further three seasons as part of an expanded television rights package. ESPN and the National Basketball League announce a new expanded agreement that will run for three seasons, until the end of the 2023/24 NBL season. The landmark broadcast deal comes with […]
Sydney-based co-working startup, Workit Spaces, announced today the launch of ‘Beyond The Store’, a six-part web series to uncover the smarts and passion behind successful Australian eCommerce businesses. Workit Spaces has gone where no other coworking hub has gone before, by investing over $100,000 to tell the stories of six Australian eCommerce businesses and how […]
In light of the prolonged lockdown occurring throughout New South Wales, Semi Permanent Sydney has announced new dates for this year’s festival. It will now take place between 17-19 November 2021 at Carriageworks. “Our mission, always, is to craft the best and most valuable experience for both our speakers and audience, and to ensure the […]
Acast, the independent power source of podcasting has teamed up with Comscore to provide brand suitability controls for brands advertising through the Acast Marketplace. This new innovation is part of a global partnership with Comscore, and will be available to all advertisers working with Acast Australia and New Zealand. The brand suitability solutions offered by […]
Social media management solutions company Hootsuite, has announced that Maggie Lower has joined the company as chief marketing officer. Lower will own the brand’s overall global strategy, demand generation, communications, and events. Prior to joining Hootsuite, Lower was the global chief marketing officer at Cision, the first chief marketing officer at TrueBlue, and has held […]