Channel Factory Announces Two New Appointments

Alex Littlejohn, managing director APAC at Channel Factory has announced today the strengthening of the Australian team with two new appointments in Sydney and Melbourne.

Fransisco Frances (lead image) joins as head of client services ANZ based in Sydney, and James Rose (pictured below)has been appointed sales solution director, based in Melbourne. Both are new appointments for the company.

Frances has over 10 years of experience in programmatic. He began his career overseas with Grapeshot EMEA as Client Services Manager before moving into a global role with the agency. From there he spent four years with Oracle JAPAC, beginning as a Senior Consultant before being promoted to Agency Lead. In 2021 he was named Oracle Salesperson of the Year for JAPAC.

Prior to joining Channel Factory Frances was account director with Playground XYZ.

“Fransisco is an expert on contextual and brand suitability specifically and has successfully guided many brands through their brand suitability strategies across display. We are thrilled to have him on the team to apply that knowledge at Channel Factory”, said Lia Cain, commercial director, Channel Factory.

Prior to joining Channel Factory Rose was senior sales manager with miQ Digital. Rose grew MiQ’s independent portfolio in Victoria from scratch to one which now manages more than 50 advertisers each quarter. Before miQ he was senior sales manager with Amobee, where he consistently met and exceeded business targets and was identified by global management as the product lead as part of the transition to programmatic self-serve sales.

“James’ expertise and experience in the sales arena will play a crucial role in the continued growth of Channel Factory, and we are very happy he chose to join us as we expand into the region,” Cain said.

Frances said, “It’s great to be joining Channel Factory at a time when brand reputation is now more important than ever before. I look forward to working with such an inspiring team and helping brands across Australia scale to their full potential. I am certain we will achieve so many good things together.”

Rose added, “I couldn’t be more excited to join Channel Factory and to be working for a global technology and data platform that allows agencies and brands to turn YouTube’s five billion plus videos into effective, brand-suitable and safe advertising opportunities.”

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