Challenger Brands And Media Complexity On Stage At RESET

Challenger Brands And Media Complexity On Stage At RESET
SHARE
THIS



The Australian Association of National Advertisers (AANA) has today announced that Lindsay Pattison, global CEO of WPP’s media agency Maxus and Adam Morgan, founder of leading international marketing consultancy, eatbigfish, will be speaking at its annual RESET conference in Sydney on October 25.

“Doing more with less is a reality facing virtually every marketer,” AANA’s CEO, Sunita Gloster said.

“Adam, who works with his clients to see the constraints they face as a source of inspiration, rather than asphyxiation, is developing breakthrough strategies. Be it budget, time or  resource constraints, Adam has worked with leading and emerging brands to deliver some startling results, so I’m delighted he will be joining in our agenda.”

Adam Morgan is also the author of several breakthrough marketing books including Eating The Big Fish: How Challenger Brands Can Compete Against Brand Leaders, a seminal work in the land of branding which popularised the phrase ‘challenger brand’.

Adam Morgan

Adam Morgan

Lindsay Pattison was appointed CEO of Maxus Worldwide in 2014 after she had transformed its UK agency, growing revenue, staff base and profit sevenfold in just over four years.

“Successfully navigating today’s highly complex and rapidly changing media landscape is one of the biggest challenges facing marketers today and it will only get more difficult to evaluate where and how to unlock value,” Gloster said.

“RESET would not be complete without the perspective of a global media expert who will drill down to what she views as the key emerging trends, challenges and opportunities. Lindsay is currently Vice Chair of the World Economic Forum’s Global Agenda Council on the Future of Media which is testament to the very high regard she’s held in.”

“Lindsay is also the first female global leader within WPP’s GroupM network and she was included in AdAge’s 2015 class of ‘women to watch’.  She is a passionate advocate for gender equality so I’ll be particularly delighted to welcome her to the RESET stage.”

Lindsay Pattison

Lindsay Pattison

Pattison and Morgan join Sarah Wood, co-founder and co-CEO of global video ad-tech company Unruly, Brad Jakeman, president PepsiCo Global Beverage Group and social activist Monica Lewinsky who will talk about the challenge of reputation management in the 24/7 media and social media environment. Two more speakers will be announced shortly.

Tickets for the event are currently only on sale to AANA members at aana.com.au/reset, but non-members from the media and marketing industries are invited to register their interest via reset@anna.com.au before tickets go on sale to non-members.

Please login with linkedin to comment

adam morgan Australian Association of National Advertisers Criteo Deepend eatbigfish LaceItUp lindsay pattison maxus worldwide Music Video ZenithOptimedia

Latest News

Women In Print Starts New Chapter & Finds New Home
  • Media

Women In Print Starts New Chapter & Finds New Home

Women in Print has re-launched itself this week to take on the year, and future ahead. A refreshed brand, website, calendar and team are leading the way with Women in Print also announcing a new partnership with The Real Media Collective. A new look, new management and new focus – Community, Knowledge, Network and Support […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.

ScoMo Rules Out TikTok Ban
  • Technology

ScoMo Rules Out TikTok Ban

ScoMo rules out TikTok ban, as Albo releases his latest unicorn, fairy dance video complete with cascading rainbows.

by B&T Magazine

B&T Magazine
Outdoor Industry Unites For Global #OurSecondChance Campaign
  • Campaigns
  • Media

Outdoor Industry Unites For Global #OurSecondChance Campaign

The global Out of Home (OOH) industry has today launched a campaign #OurSecondChance. The campaign asks simple questions about how we can make the most of the positive opportunities that have arisen out of the pandemic. Broadcast on OOH signs around the globe #OurSecondChance is collaboration between World Out of Home Organisation (WOO) and the […]

batyr & UM Take ‘Run For The Herd’ Virtual
  • Campaigns

batyr & UM Take ‘Run For The Herd’ Virtual

With the COVID-19 crisis affecting all crowd-based activities, youth mental-health charity batyr has devised the first-ever Run for the Herd Virtual Festival partnering with media business UM to bring the virtual event to life.  With the City2Surf event in Sydney, normally a big fund-raising opportunity for batyr, postponed this year, batyr has created a virtual event and with the support of UM are encouraging […]

QMS Sport Rebrands As Media Tech
  • Media

QMS Sport Rebrands As Media Tech

Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]