Carroll & O’Dea Lawyers Go For Humour Via Dee Madigan’s Campaign Edge

Carroll & O’Dea Lawyers has launched its new personal injury campaign, developed by Campaign Edge, which is running across TV, radio, outdoor, online and social media starting this week

The campaign focuses on how people who need a compensation lawyer often rely on the advice of family, friends and acquaintances who make recommendations about which lawyer to choose.

Everyone seems to know someone who is a lawyer, and that recommendation is well intentioned, but if you want the best advice on which lawyer to choose, wouldn’t it be best to ask a lawyer who they would choose?

The campaign sets Carroll & O’Dea apart by injecting a bit of light hearted humour to make the point.

“Advertising in the personal injury space has typically been a personal story or about access to justice,” said Campaign Edge executive creative director Dee Madigan.

“With this campaign, we’re trying to replicate those moments in life when everyone is telling you what to do, who you should choose. We’re telling that story in a different way, with a storyline we think will stand-out with the audience,” she said.

Carroll & O’Dea Lawyers are highly regarded in the legal industry for their expertise, caring for clients and their legal outcomes, and have a reputation for providing a high quality legal service.

Managing partner, Hanaan Indari, says the new campaign is underpinned by the Firm’s reputation in the legal profession.

“Carroll & O’Dea Lawyers has become synonymous with outstanding legal expertise and getting the best outcomes for our clients. We have built that reputation over many years and are respected by our peers in the industry,” she said.

“We’re experts in Compensation and we’re well placed to help clients understand their legal rights.’

“In the ad, we’ve highlighted that someone needing legal advice about a compensation matter should “choose lawyers a lawyer would choose.. And when people are searching for a trusted law firm to help in their matter, we’d like to be top of mind,” said Indari.

Credits:

Client: Carroll & O’Dea Lawyers

Managing Partner: Hanaan Indari

General Manager: John Wiley

Marketing Manager: Belinda Boutsikakis

Agency: Campaign Edge

Executive Creative Director: Dee Madigan

Art Director: Samantha Harley

Copywriter: Tammy Tinkler

Managing Director: Stuart Gillies

Senior Account Director: Ari Margossian

Senior Producer: Lucy Hicks

Digital Director: Paul Judge

Production Company: The Production Group

Director: Simon ‘Mo’ MacRae

Executive Producer: Andrew Garrick

Senior Producer: Madelin Logan

Production Coordinator: Emily Koletti

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