The Late Late Show with James Corden popular segment Carpool Karaoke has found its first brand partners with both McDonald’s and Coca-Cola appearing during Selena Gomez carpool segment for a new summer sweepstakes, “Sip. Share. Win!,” featuring all three companies- CBS, McDonald’s and Coca-Cola.
Carpool Karaoke session have featured superstar musicians like Mariah Carey, Stevie Wonder, Adele, Justin Bieber, Sia and Red Hot Chilli Peppers. This is the first time CBS, the network behind the program, has blatantly integrated brands into the segment. In a previous Justin Bieber’s Carpool Karaoke, Corden and the Beebs chomped down on McDonald’s fries, but neither named the company or featured the logo.
In a Coca-Cola media release the company said: McDonald’s and Coca-Cola are teaming up to get America singing their favorite summer songs for the chance to win a VIP experience at “The Late Late Show with James Corden” in L.A. or one of hundreds of $250 StubHub gift codes. Through the Shazam app, fans can use their mobile phone to record themselves singing their own unique karaoke video using one of the specially marked Coke cups available at McDonald’s restaurants.”
Five minutes into Carpool Karaoke segment with Gomez, Corden said he was hungry and they pulled into a McDonald’s drive-thru and placed an order. That’s after the two of them performed on a rollercoaster and took a ginger shot.
Check it out here:
“We are thrilled to be one of the first brands to work with CBS to provide the grand prize VIP experience at The Late Late Show with James Corden and we anticipate enthusiasm from our customers over the opportunity to enjoy this once in a lifetime experience,” Joel Yashinsky, vp of brand marketing for McDonald’s USA, said in a statement.
The clip has over four million views on YouTube.
Please login with linkedin to commentCarpool Karaoke
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]