Australia’s most recognised brand for quality and affordable recreational vehicles, Jayco, has appointed independent creative communications agency, Flourish, to its consumer public relations and social media account.
As part of the appointment, Flourish will be responsible for driving Jayco’s creative communications and content strategy, increasing brand awareness and engaging Jayco’s audiences across multiple channels.
Jayco CEO, Garry Moore said: “We are pleased to cement our partnership with Flourish.
“We were inspired by the team’s passion, tenacity and drive, and we’re looking forward to working together to amplify our brand and take it to new heights through an integrated approach across PR, content and socials.”
Flourish founder and MD, Angela Ceberano (featured image centre, with staff) said: “We are extremely proud to partner with such an iconic Australian brand.
“The opportunity to be part of the Jayco family is genuinely incredible.
“As an industry leading company focussed on innovation, technology and customer experiences, Jayco has so many rich, unique stories to share.
“We can’t wait to unearth and bring them to life in the lead up to the brand’s 45 year anniversary in 2020.”
With offices in Sydney, Melbourne and San Francisco, Flourish works with clients including Gumbuya World, ClickClack, VidCon Australia, TEG, Human Nature, Guy Sebastian, Austin Health, Olivia Newton John, Kaplan Institute, Elf on the Shelf and Collins House, and has been in business for more than nine years.
The independent agency offers clients a full-service skill suite including publicity, media training, social media management, branding and creative strategy, as well as full-scale event production and management.
For years, people have been able to play games, watch gaming videos and connect with fellow gamers on Facebook. But what if we could do more? Imagine a world where you didn’t just watch a gaming creator stream their play session, but instead, you could jump in and play with them live without needing to […]
CommBank has today released its Household Spending Intentions (HSI) Index for November 2021, signifying its highest spending level since December 2019 and significant post-pandemic recovery, particularly in travel. The index – which provides an in-depth gauge of Australian consumer spending – rose 2.1 per cent during November to 110.3, driven by solid gains in spending […]
On International Day of People with a Disability, Infosys (NYSE: INFY) a global leader in next-generation digital services and consulting has released a first of its kind report: Exploring digital accessibility priorities and investments in Australia and New Zealand organisations. The study assessed for the first time, how far 670 organisations across Australia (570) and […]
Independent Australian agency, Affinity has held its own against the world’s best in the prestigious WARC Effective 100, being named the second most effective Digital/Specialist agency in the world, and first across APAC. The recognition follows several wins in 2020 at global and local effectiveness awards across a range of clients, including Effies, New York […]
2019 had everyone facepalming at the state of the world, 2020 had us shrugging with uncertainty about the future and 2021 is the year we all exchanged and watched the drama unfold. From sharing the collective thought of oh my God when will this end to a common appreciation for simple meet-cutes, Tinder Gen Z […]
The Australian Olympic Committee (AOC) announced internet domain registrar, GoDaddy as the winner of the 2021 Inspiration awards for excellence in Olympic marketing in Sydney last Thursday night. GoDaddy’s ‘Dream It. Build It’ campaign earned the top of the podium in a highly competitive field, ahead of Speedo’s ‘Made for Aussies, worn by Olympians’ and […]
Road safety behaviour change campaigns, created by local university students to educate young drivers about the risks of driving fatigued, launched nationally across Australia this morning. The campaigns are now featuring across digital assets in metropolitan and regional Victoria, New South Wales, Queensland and Western Australia, and will run for the next two weeks on […]
This holiday season Lego Australia will be conducting a giant rebuild of the world at the Sydney Opera House. LEGO® Australia will be inspiring children and families once again through their remarkable Christmas Giant builds. Thanks to an exciting partnership with the Sydney Opera House, the activation will take centre stage on the iconic Forecourt. […]