Carat Perth Announces Three New Appointments

Carat Perth Announces Three New Appointments
SHARE
THIS



Jim Groves, managing director Carat Perth, has announced a raft of new appointments for the agency. Lana Blanchard joins as client partner, Alan Bayliss as client director and Sam Giuffre has been promoted to group investment director.

Blanchard’s principal remit is to lead the agency’s key national client Alinta. Of her appointment Alinta Energy marketing manager Adam McCarthy commented: “Lana has already proven herself to possess the attributes required to run a business of the scale and complexity of ours; both the team and I are very much looking forward to working with her again.”

L-R: Sam Giuffre, Lana Blanchard and Alan Bayliss

Blanchard added: “I’m delighted to be re-joining the Carat Perth team and it’s a privilege to lead a team working for one of WA’s powerhouse brands.”

Alan Baylis joins Carat from leading Perth financial services company P&N Bank where he ran campaigns and media investment as well as digital and data projects and services.

“I’m delighted to be joining a growing team with the capability in house and in the wider group to support Perth clients as they navigate increased complexity in media and digital transformation challenges,” Baylis said.

Giuffre has been with dentsu for over four years in a client director role; this new appointment will ensure Carat clients continue to achieve exceptional media investment outcomes through their media lines of business. Sam will lead WA Government and other key clients’ trading and investment requirements, with Alinta maintaining national trading oversight with local Investment Manager support.

Craig Cooper, chief investment officer Carat Australia said: “We are excited for Sam to join the Carat investment ranks given his wealth of experience in the Perth market. He is a seasoned trading professional with trusted connections and strong local relationships, and will deliver huge value for both Carat and our clients.”

Giuffre added: “It’s rewarding to be expanding my client remit at Carat at such an exciting time. It’s clear that there is a huge focus on delivering exceptional investment outcomes for clients and I’m excited to be part of that.”

 

Please login with linkedin to comment

carat perth debtsu

Latest News

Sex, Sins & Single Source Storytelling
  • Opinion

Sex, Sins & Single Source Storytelling

In this guest post, Jen Dobbie (main image), creative director at Hotwire Australia, says ultimately advertising is merely storytelling and offers her expert tips to put more zing in your brand’s tale… The Wicked Bible is a deliciously named, and tempting title for a storied series of mistakes published in 1631. Its pages house the […]

Opinion

by B&T Magazine

B&T Magazine
Blooms The Chemist Comes Up With Creative New Media Portal To Handle Its Physical And Digital Campaigns
  • Campaigns
  • Technology

Blooms The Chemist Comes Up With Creative New Media Portal To Handle Its Physical And Digital Campaigns

Blooms The Chemist is digitising how it manages owned media, rolling out a dedicated supplier media portal capable of managing in-store and online campaigns across its 110+ pharmacies. The Australian pharmacy sector has seen significant growth, accelerated by the COVID-19 response. At the peak of the country’s pandemic, retail pharmacy sales surpassed $800 million, up […]

IDC And Data.ai Study Shows Mobile Vs. Console Gamer Gap Is Getting Even Bigger
  • Technology

IDC And Data.ai Study Shows Mobile Vs. Console Gamer Gap Is Getting Even Bigger

data.ai (formerly App Annie), the first unified data ai company, today in partnership with IDC, released the Gaming Spotlight 2022 report. Powered by Game IQ, the report reveals that mobile gaming represents 61 percent of the overall gaming market which is set to hit $222 billion in 2022. The report reveals that mobile gaming is […]

Emplifi First Quarter Report Shows Investments On Ads Are Up But User Engagement Is Flatlining
  • Marketing

Emplifi First Quarter Report Shows Investments On Ads Are Up But User Engagement Is Flatlining

Emplifi, the leading unified customer experience (CX) platform, today revealed the findings of its Q1 2022 analysis of social media spend across thousands of brands worldwide including those in Asia Pacific (APAC). While overall social media ad spend decreased in the first quarter following an impressive holiday showing, it remains significantly higher than a year […]

Reconciliation Australia Launches National Reconciliation Week Campaign Via Carbon Creative
  • Campaigns

Reconciliation Australia Launches National Reconciliation Week Campaign Via Carbon Creative

Reconciliation Australia and Carbon Creative will launch National Reconciliation Week 2022 tomorrow, Friday, 27 May (running through to 3 June) with the theme ‘Be brave. Make change.’ The theme and campaign, developed by social change creative agency Carbon Creative in collaboration with emerging Torres Strait Visual Artist Tori-Jay Mordey, challenges all Australians—individuals, families, communities, organisations, […]

Today Is National Sorry Day
  • Media

Today Is National Sorry Day

B&T would like to take time out from the usual programming to acknowledge National Sorry Day today.

‘The Sims 4’ Now Lets You Use Your Own Pronouns For Your Characters
  • Technology

‘The Sims 4’ Now Lets You Use Your Own Pronouns For Your Characters

The latest entry in EA and Maxis’ life simulation series, The Sims 4, has released a new update which allows players to customise their character’s pronouns. This new feature is available only in the English version of the game for the time being, with the developers saying that they will soon release it for other […]