B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • WPP
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • AFL
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • AI
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Carat Perth Announces Three New Appointments
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Carat Perth Announces Three New Appointments
Media

Carat Perth Announces Three New Appointments

Joy Clark
Published on: 27th October 2021 at 8:38 AM
Joy Clark
Share
3 Min Read
SHARE

Jim Groves, managing director Carat Perth, has announced a raft of new appointments for the agency. Lana Blanchard joins as client partner, Alan Bayliss as client director and Sam Giuffre has been promoted to group investment director.

Blanchard’s principal remit is to lead the agency’s key national client Alinta. Of her appointment Alinta Energy marketing manager Adam McCarthy commented: “Lana has already proven herself to possess the attributes required to run a business of the scale and complexity of ours; both the team and I are very much looking forward to working with her again.”

L-R: Sam Giuffre, Lana Blanchard and Alan Bayliss

Blanchard added: “I’m delighted to be re-joining the Carat Perth team and it’s a privilege to lead a team working for one of WA’s powerhouse brands.”

Alan Baylis joins Carat from leading Perth financial services company P&N Bank where he ran campaigns and media investment as well as digital and data projects and services.

“I’m delighted to be joining a growing team with the capability in house and in the wider group to support Perth clients as they navigate increased complexity in media and digital transformation challenges,” Baylis said.

Giuffre has been with dentsu for over four years in a client director role; this new appointment will ensure Carat clients continue to achieve exceptional media investment outcomes through their media lines of business. Sam will lead WA Government and other key clients’ trading and investment requirements, with Alinta maintaining national trading oversight with local Investment Manager support.

Craig Cooper, chief investment officer Carat Australia said: “We are excited for Sam to join the Carat investment ranks given his wealth of experience in the Perth market. He is a seasoned trading professional with trusted connections and strong local relationships, and will deliver huge value for both Carat and our clients.”

Giuffre added: “It’s rewarding to be expanding my client remit at Carat at such an exciting time. It’s clear that there is a huge focus on delivering exceptional investment outcomes for clients and I’m excited to be part of that.”

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: carat perth
Share

Latest News

Cindy Rose Appointed WPP CEO
10/07/2025
Dame Lisa Carrington.
Zespri Teams Up With World Champion Kayaker Dame Lisa Carrington In Global Partnership
10/07/2025
Agency Scorecard: EssenceMediacom
10/07/2025
Agency Scorecard: It’s Friday
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?