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Reading: Carat And Columbus Join Forces To Appoint New General Manager
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B&T > Media > Carat And Columbus Join Forces To Appoint New General Manager
Media

Carat And Columbus Join Forces To Appoint New General Manager

Sarah Bamford
Published on: 21st August 2015 at 9:35 AM
Sarah Bamford
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Carat and performance agency Columbus have joined forces to appoint Ali Parsyar to the role of joint general manager of its Brisbane operation to drive a united business strategy and elevate Dentsu Aegis Network in the Brisbane market.

With strong strategic experience and broad digital knowledge, Parsyar will help to steer the Brisbane business towards Dentsu Aegis’ vision for 2020, whilst ensuring strong alignment between Columbus and Carat to create a point of difference in the market. Parsyar has been working with Omnicom for the past eight years in senior digital and management roles in Sydney, New York and London.

Columbus Australia’s managing director, Rebecca Tos and Carat Brisbane managing director, Gabriela Merrick are thrilled to have secured a person of Ali’s calibre for this pivotal role. The senior appointment is further testament to the continued investment by Columbus and Carat in the Brisbane market.

Speaking of the appointment, Merrick said, “Ali brings to the market a global perspective, digital leadership expertise and significant management experience; this is a unique appointment to the Brisbane market, designed to drive Carat and Columbus forward collectively. Our focus is on bringing top class resources and capabilities to be available locally for the benefit of clients operating in this market.”

Tos said, “Over the past two years, following extensive new business wins, Columbus QLD has more than tripled in size, reinforcing it as a key market for our business and therefore requiring a locally based GM.   In close collaboration with Carat, Ali will deliver aligned solutions for our clients and a united vision to further establish Dentsu Aegis as the pioneering network in the QLD market.”

Parsyar said, “Dentsu Aegis Network has taken a bold step to test out a new and refreshing model that will benefit both clients and agency teams. At Carat and Columbus, I’m surrounded by superbly talented people and I’m excited to join such a powerfully dynamic team.”

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By Sarah Bamford
As the Group Communications Manager for Dentsu Aegis Network Australia & New Zealand, Sarah manages the internal and external communications for the company's 20 diverse marketing and communications businesses, ensuring that the ANZ communications strategy is aligned with the Group's global requirements. Before moving into corporate communications, Sarah was an Account Director in PR consulting, developing a strong background in FMCG, lifestyle and property & design. She developed and implemented successful campaigns for clients such as Coles, AGL, Sunbeam, Vitasoy, Triumph, News Limited, Callaway Golf, General Mills (Betty Crocker), Simplot (Bird's Eye), The Royal Mail Hotel, Pan Urban and ANZ. Sarah holds a Bachelor of Arts from The University of Melbourne, a Graduate Diploma in Public Relations from RMIT and is a member of the Public Relations Institute of Australia (PRIA).

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