We’re looking back through the Cannes in Cairns week with the help of our friends at Acast, and the handy podcast we put together centering around some of the best bits of the convention!
In this episode, host Bryce Crosswell sat down to chat with Lucy McCart following her conversation on the panel titled ‘Embracing the Female Gaze’, looking at how we can perceive the advertising and marketing realm through the lens of the female experience, despite it being a historically male-dominated field.
McCart talks about her time at Bumble, one of the most well-known dating apps around, their goals of helping people make friends as well as find love, and how the concept of the female gaze can help bring content and media into a more gender-balanced future.
Have a listen to McCart’s in-depth interview below:
