B&T’s columnists from Cannes – R/GA’s Kate Allan and Dane Van Veen (winners of News Corp 2016 Australian Young Lions) – return with their take on day five of the annual creative trophy-fest. Here, the duo break the entire thing day into easily snackable take-aways…
It’s Dane and Kate again, coming to you hot sunburned from the French Riviera. There’s a lot to be learned in Cannes – and not just about the importance of wearing sunscreen. Your next big idea could be inspired at any moment, whether it’s 3pm in the Palais by a panel of eminent creative directors, or 3am on a yacht by a guy wearing sunglasses and doing the robot.
Cannes is full of creative people pouring rosé-scented blood, sweat and tears into creating the next big thing. And with such an atmosphere buzzing around us, we couldn’t help but come up with a few Cannes-inspired start-up ideas of our own.
Every time you get on a yacht in Cannes you roll a dice. If you’re lucky enough to get on five yachts without meeting an absolute tosser, you win! (No one ever wins.)
An app that serves up a daily new trending outfit, so you can finally wash that white linen shirt.
Are you so rich that you’ve run out of ideas on how to spend all your cash? Leave it to Spendr, the most expensive app ever made. There’s literally nothing to it. Throwing away your money has never been easier!
Why throw your money away with a crazy party on one of these, when you could do it in the click of a button with Spendr!
Virtual Virtual Reality (VVR)
Cannes delegates spend a lot of time waiting in line for VR experiences. Ever wondered what that would be like? Now you don’t have to! We’ll create a VR experience of waiting in line for a VR experience.
The ratio of men to women in Cannes is bad news for gender equality, but great news for single ladies looking to bag a creative fella. But how to do you work out who’s a serious prospect, and who’s just looking for a quickie on La Croisette? Ager is an app that ages your Tinder photos 40 years so you can be sure both parties are in it for the long haul.
Helps you track down every millennial within a 200 kilometre radius and force them into user testing groups.
Identifies the shadiest route to your next location so your delicate Creative Director skin doesn’t get fried by the hot Cannes sun.
Too busy “networking” to call home? Let our chat-bot will do it for you! We’ll automatically respond to your spouse’s texts to let them know how much you miss them and what a terrible time you’re having on the French Riviera.
After-sun lotion that doubles as neon body paint. Now your sunburn can burn up the dancefloor as well.
Start-Up Name Generater
Enter any word and our app will remove the vowels, adds an “r” to the end, and change the “y” into “ee”.
Forget learning French – our digital phrasebook will translate anything you want to say into the language of the people who really matter.
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]