B&T’s columnists from Cannes – R/GA’s Kate Allan and Dane Van Veen (winners of News Corp 2016 Australian Young Lions) – return with their take on day five of the annual creative trophy-fest. Here, the duo break the entire thing day into easily snackable take-aways…
It’s Dane and Kate again, coming to you hot sunburned from the French Riviera. There’s a lot to be learned in Cannes – and not just about the importance of wearing sunscreen. Your next big idea could be inspired at any moment, whether it’s 3pm in the Palais by a panel of eminent creative directors, or 3am on a yacht by a guy wearing sunglasses and doing the robot.
Cannes is full of creative people pouring rosé-scented blood, sweat and tears into creating the next big thing. And with such an atmosphere buzzing around us, we couldn’t help but come up with a few Cannes-inspired start-up ideas of our own.
Every time you get on a yacht in Cannes you roll a dice. If you’re lucky enough to get on five yachts without meeting an absolute tosser, you win! (No one ever wins.)
An app that serves up a daily new trending outfit, so you can finally wash that white linen shirt.
Are you so rich that you’ve run out of ideas on how to spend all your cash? Leave it to Spendr, the most expensive app ever made. There’s literally nothing to it. Throwing away your money has never been easier!
Why throw your money away with a crazy party on one of these, when you could do it in the click of a button with Spendr!
Virtual Virtual Reality (VVR)
Cannes delegates spend a lot of time waiting in line for VR experiences. Ever wondered what that would be like? Now you don’t have to! We’ll create a VR experience of waiting in line for a VR experience.
The ratio of men to women in Cannes is bad news for gender equality, but great news for single ladies looking to bag a creative fella. But how to do you work out who’s a serious prospect, and who’s just looking for a quickie on La Croisette? Ager is an app that ages your Tinder photos 40 years so you can be sure both parties are in it for the long haul.
Helps you track down every millennial within a 200 kilometre radius and force them into user testing groups.
Identifies the shadiest route to your next location so your delicate Creative Director skin doesn’t get fried by the hot Cannes sun.
Too busy “networking” to call home? Let our chat-bot will do it for you! We’ll automatically respond to your spouse’s texts to let them know how much you miss them and what a terrible time you’re having on the French Riviera.
After-sun lotion that doubles as neon body paint. Now your sunburn can burn up the dancefloor as well.
Start-Up Name Generater
Enter any word and our app will remove the vowels, adds an “r” to the end, and change the “y” into “ee”.
Forget learning French – our digital phrasebook will translate anything you want to say into the language of the people who really matter.
me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]
MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]
New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]
Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]
Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]
ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]
Australia’s largest social enterprise is turning 25. On the anniversary of Australia’s first Big Issue magazine being sold on the steps of Melbourne’s Flinders Street Station in June 1996, Town Square has created a campaign to mark the occasion. 25 Years Big is a celebratory statement of pride, rendered in the iconic Big Issue logo […]
The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]
For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue. From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]
Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]
Here is EVERYTHING you need to know about contextual advertising bar the curling wand and the hot pink leg warmers.
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]