If They Cannes, You Cannes: Past Young Lions Winners Ft. Myles Haslam

If They Cannes, You Cannes: Past Young Lions Winners Ft. Myles Haslam
SHARE
THIS



Entries are officially open for the 2019 Snapchat Young Lions Competition … have you entered?

The competition covers three of the seven Young Lions categories including media, digital and marketer.

Now in its eleventh year, the Young Lions competition searches for the best young talent in the media, marketing and creative industries to represent Australia at the 2019 Cannes Lions International Festival of Creativiy.

All entries will be assessed by a team of over 60 high profile industry judges, with successful entrants taking part in a second round 24-hour brief.

In order to help first-timers with their entries – or those who have entered before but want some insider tips from past winners – we’re running a new series on B&T: If They Cannes, You Cannes (we know, we’re so punny).

From advice about entering to tips for the live pitch and what Cannes is really like, we’ve got the inside scoop to help this year’s entrants put their best creative foot forward.

Today, we’re chatting with Myles Haslam. Check out what he had to say about the whole experience below!

When did you win/what category?

 I won the 2018 Media Young Lions Category.

What advice would you give this year’s entrants about entering? Anything you’d wish you’d known when preparing your response? Any tips for the live pitch?

We were super fortunate to be working with Grace Espinoza, the 2017 winner, who gave us a lot of really helpful tips. The biggest one for me is that when you crack your idea you should IMMEDIATELY write down why you love it, because you’ll sit with it, criticise it, tear it, bend it, stretch it – it’s really easy to fall out of love with it. Having your reasons why you love your idea is crucial!

Beyond that? Make sure you are your partner can be open and criticise each other’s ideas without any personal issues. Trust your gut, take a risk in your idea, and most importantly, have fun!

What was your experience at Cannes itself like? What can this year’s winners expect?

It’s incredible – you meet some seriously impressive minds. There are so many great talks. It’s ground zero for both networking and inspiration, and obviously, the parties are wicked.

I would suggest you soak up everything and try to get your fingers in as many pies as possible – I was super regimented in my approach, with each day being broken down into hour-long blocks – whether that be a talk, a wine on a yacht, exploring some of the work, meeting someone, and even a cheeky party or two.

Have you been back to Cannes since Young Lions and how was the experience different or similar?

 Not yet – but I’m hoping to win it again this year!

How important is Cannes Young Lions for the industry?

This is an industry that has an awesome talent pool coming through – and giving young guns the opportunity to go out of their day-to-day, and tackle a whole brief, it’s really valuable.

Beyond that, it encourages young people to think outside the box, to challenge & push themselves. It’s really good internal PR, and it ultimately celebrates creativity.

It’s a really unique offering that I don’t know exists in many other industries, and one I would implore every young person in media to take advantage of.

Please login with linkedin to comment

Cannes Young Lions if they cannes you cannes

Latest News

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]

How To Align A Marketing Strategy With Customers’ Shifting Perspectives
  • Opinion

How To Align A Marketing Strategy With Customers’ Shifting Perspectives

In this guest post, Ania Kubiak (main photo), A/NZ country manager at Lucid, offers her tips on how to align your brand with customers’ fast-moving expectations… In today’s digital world, the speed at which consumers’ perspectives and opinions on political and social environments is changing faster than ever before. Consumers are inundated with new information […]

Opinion

by B&T Magazine

B&T Magazine
Woolies’ Retail Media Business Cartology Announces New Appointments
  • Advertising

Woolies’ Retail Media Business Cartology Announces New Appointments

Cartology, the retail media business of Woolworths Group, has further expanded its team with Martin Wood (pictured below) been promoted to head of strategic partnerships and Matt Gower (main photo) has joined the business as senior manager of research and insights. Wood will lead a new team dedicated to servicing the retail media business’s largest […]

Condé Nast Agree To Wage Raise After Two-Year Campaign By The New Yorker Union
  • Media

Condé Nast Agree To Wage Raise After Two-Year Campaign By The New Yorker Union

CondÉ Nast, the publisher of publications such as VOGUE, Vanity fair, Pitchfork and The New Yorker has agreed to raise the minimum wage for employees after a campaign by the New Yorker union. The union had previously organised a protest, which saw New Yorker staff demonstrating outside VOGUE editor-in-chief Anna Wintour’s home. Placards at the protest had […]

GoDaddy Wins Gold As Official Partner For Australian Olympic Team
  • Technology

GoDaddy Wins Gold As Official Partner For Australian Olympic Team

GoDaddy has announced it has been named as the official website builder partner of the Australian Olympic team for the Tokyo 2020 Games.  GoDaddy has a history of supporting entrepreneurs and small business owners in Australia. Many Australian Olympic athletes are small business owners themselves, running businesses and side hustle to help support the pursuit […]

Global Media Network MDC Partners Adds This Is Flow To Global Affiliate Program
  • Marketing

Global Media Network MDC Partners Adds This Is Flow To Global Affiliate Program

MDC Partners (NASDAQ: MDCA), the company that owns agencies including 72andSunny, Anomaly and Media Kitchen, has expanded its global footprint in a partnership with This Is Flow. The Australian based indie will become MDC’s affiliate media planning and buying agency across Australia and New Zealand and will help manage global clients and participate on global pitches etc. however This is Flow will still remain 100% independent.

Woman hand using mobile phone and laptop, Worldwide connection technology interface.
  • Technology

DoubleVerify’s Custom Contextual Targeting Launches On The Trade Desk

DoubleVerify has announced the expansion of a partnership with The Trade Desk to include activation of DV Custom Contextual, which will enable programmatic advertisers using the platform to target relevant audiences in a privacy-safe manner that does not utilize cookies or personally identifiable information. The Trade Desk now supports a comprehensive suite of DV’s pre-bid […]

Seven Reveals Revenues Up 45% In Q4
  • Media

Seven Reveals Revenues Up 45% In Q4

Seven West Media releases Q4 update. Yet, no mention of Ben Roberts-Smith or James Warburton's gold-plated toilet seat.

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills
  • Marketing

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills

Swinburne University of Technology has launched a series of  Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]

PayPal Partners With Welcome To Country
  • Marketing
  • Media

PayPal Partners With Welcome To Country

PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]