Cancel Your Netflix Subscription And Win A Funlab Fun Pass -Mango & DDB Melbourne

Cancel Your Netflix Subscription And Win A Funlab Fun Pass -Mango & DDB Melbourne
B&T Magazine
Edited by B&T Magazine



Mango and DDB Melbourne have teamed up with Funlab, the brand behind the likes of Strike Bowling and Holey Moley – to encourage Aussies to unsubscribe from mindless streaming platforms and instead subscribe to Fun Pass, a subscription service for real-life fun.

According to Funlab’s research, thirty five per cent of Aussies have three or more streaming subscriptions, and nearly half (forty four per cent) spend $30 or more each month paying for them, adding up to six billion dollars a year across the country.

At the core of the campaign is a social promotion that rewards people who unsubscribe from the gluttony of streaming services with the chance to win a free Funlab Fun Pass: A new subscription concept that gives access to twenty four activities a month across Holey Moley, Strike Bowling, Archie Brothers Cirque Electriq, and B. Lucky & Sons.

DDB Group, Melbourne, creative director, Giles Watson said: “Stop worrying about crackdowns on password sharing and doom scrolling for the next thing to watch, blow up your TV and have some real life fun instead.”

Mango, managing partner, Alex Lefley said: “This work is a great example of the integrated thinking and big ideas that help grow businesses. Across DDB Group, we developed a campaign that’s really fun, backed by data, and with a painful human truth at its core.”

Funlab, chief marketing officer, Oonagh Flanagan, said: “Aussies are calling for a change in midweek entertainment, so, as Australasia’s leading provider of competitive socialising, we wanted to answer those calls and help bring the fun back to weekdays. Mango and DDB brought to life the campaign in an authentic, fun, and uniquely Funlab way.”

Supporting the social promotion is an integrated national campaign running across PR, OOH, social, film, and radio. You can cancel your streaming subscriptions from the campaign website.

Credits:Client: FunlabPR: Mango Communications (part of DDB Group Melbourne)Agency: DDB Group MelbourneProduction: Eric, Tom & BruceSound: Bang Bang Studios




Please login with linkedin to comment

DDB Melbourne fun pass Funlab mango

Latest News

Transport For NSW Unveils The Tay-Tay Express Ahead Of First Eras Tour Sydney Dates
  • Marketing

Transport For NSW Unveils The Tay-Tay Express Ahead Of First Eras Tour Sydney Dates

Taylor Swift’s Eras Tour kicks off in Sydney tonight, and Transport For New South Wales has made Sydney Trains the biggest swifties of all. With hundreds of thousands of fans set to descend upon Olympic Park this weekend, Transport For New South Wales has found a creative way to make the public transport experience more […]

Thursday TV Ratings: A Win For The Chase
  • TV Ratings

Thursday TV Ratings: A Win For The Chase

It was a win for Seven’s The Chase last night which was the entertainment show with the highest amount of reach. The total reach for the quiz show was 1,282,000, with a total audience number of 618,000. Nine’s Hospital show Emergency was the show with the second highest reach. Emergency had a reach of 1, […]

Livewire & Wildfire Sign Exclusive Global Partnership
  • Media

Livewire & Wildfire Sign Exclusive Global Partnership

Livewire, the global gaming marketing and gametech company, has signed an exclusive deal with Discord marketing specialist Wildfire to sell its inventory on the community-driven communications platform. The partnership with Wildfire, signed in early February, enables Livewire to reach Discord’s communities of superfans and target gamers where they choose to meet and engage. The deal […]

TEAM LEWIS Sets New Record For Community Campaigns Supported In A Year
  • Marketing

TEAM LEWIS Sets New Record For Community Campaigns Supported In A Year

TEAM LEWIS has achieved a new milestone in philanthropic funding. It has now supported over 1,500 community causes around the world. In the past three years, the initiative has channelled millions of pounds in cash, donated time and resources. Every year, the unique scheme incentivises colleagues to donate £1,000 of company cash to a community […]

Thinkerbell Asks Travis Kelce If He Feels Like A Tooheys Or Two
  • Campaigns

Thinkerbell Asks Travis Kelce If He Feels Like A Tooheys Or Two

NFL legend Travis Kelce has touched down in Sydney and has been welcomed to the team at Tooheys with a cheeky message via Thinkerbell. The NFL player made global headlines this month as part of the Kansas City Chiefs’ victory at the Super Bowl in Las Vegas. Many Aussies’ social feeds have since filled up […]

Image lead story Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale
  • Partner Content
  • Technology

Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale

Domain’s chief marketing officer (CMO), Rebecca Darley, said that without Tealium’s customer data platform (CDP), her business would not have been able to achieve the personalised marketing success that has made it one of the leaders in data-driven marketing in Australia. Speaking at an exclusive breakfast event hosted by B&T at Sydney’s swish harbourside restaurant, […]

Partner Content

by B&T Magazine

B&T Magazine
Slew Of New Hires & Promotions At DDB
  • Advertising

Slew Of New Hires & Promotions At DDB

DDB Group Melbourne has today announced exciting changes to its creative team with the promotion of Becky Morriss to creative director and new hire Sarah Tonner as creative services & traffic manager. Lead Image: Becky Morriss & Sarah Tonner Recently celebrating her 11 years with DDB, Becky began her career as a designer, evolving into […]

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]