B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • ARN
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: ‘Campaigns Delivered Emphatically’ – Kayo Sports Smashes Weekend Viewing Record
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > ‘Campaigns Delivered Emphatically’ – Kayo Sports Smashes Weekend Viewing Record
Media

‘Campaigns Delivered Emphatically’ – Kayo Sports Smashes Weekend Viewing Record

Arvind Hickman
Published on: 18th March 2025 at 12:12 PM
Arvind Hickman
Share
2 Min Read
F1, footy and golf pulled big audiences on Kayo Sports.
SHARE

The triple whammy of the Australian Grand Prix, AFL and NRL was complemented by the Players Championship (golf’s fifth major), Supercars and the WSL Championship Tour.

Kayo Sports has beaten its previous weekend viewership records as audiences flocked to the dedicated sports streaming service to enjoy an epic schedule including AFL, the Australian Grand Prix, NRL, The Players Championship, Supercars, netball and World Surf League (WSL) Championship Tour events.

Across the weekend, 879 million minutes were streamed on Kayo Sports from Thursday through to Sunday, setting a new record for most minutes streamed on the platform across a single weekend.

Kayo Sports CEO Julian Ogrin said: “It was a spectacular weekend of sport with Kayo Sports the only place to watch all the action from the F1, AFL, NRL, netball, golf, basketball, surfing and much more.

“We’re focused on delivering value for our customers, and this weekend we served up an unmatched 450 hours of live sport. The hardest thing for our customers was prioritising what to watch.”

Foxtel Media CEO Mark Frain, who recently told B&T Fox Footy sponsorships were up 30 per cent year on year, said advertisers enjoyed the high octane action.

“Alongside our subscribers, our advertising partners also enjoyed a stellar weekend, with every campaign delivering emphatically,” he said.

“The success of the weekend continues the momentum on our strong start to the year, with our broad slate of top-tier sport offering an exceptional opportunity for brands looking to reach an engaged, sports-obsessed audience. We can’t wait to share these results with our commercial partners.”

The blockbuster four-day program of live sport was headlined by Lando Norris’ victory for McLaren in the Formula 1 on Sunday, alongside the Kayo Sports’ first exclusive ‘Super Saturday LIVE’ AFL coverage and Round 2 of the NRL.

The Players Championship golf, the WSL Championship, Netball Team Girls Cup, NBA action on ESPN, and the NBL Playoffs added further cream to the bumper weekend of sport.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Foxtel, Kayo Sports, Mark Frain
Share
Arvind Hickman
By Arvind Hickman
Follow:
Arvind writes about anything to do with media, advertising and stuff. He is the former media editor of Campaign in London and has worked across several trade titles closer to home. Earlier in his career, Arvind covered business, crime, politics and sport. When he isn’t grilling media types, Arvind is a keen photographer, cook, traveller, podcast tragic and sports fanatic (in particular Liverpool FC). During his heyday as an athlete, Arvind captained the Epping Heights PS Tunnel Ball team and was widely feared on the star jumping circuit.

Latest News

Agency Scorecard: Special
09/07/2025
Agency Scorecard: iProspect
09/07/2025
Meet Adland’s Best Number-Whisperers In The Best Of The Best Data Scientists!
09/07/2025
State Vs State, Campaign Vs Campaign: Brands Go Head-To-Head In The Origin Decider
09/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?