Campaign: The Explainers Explain Superannuation for Kinetic

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Aussie digital communications studio, The Explainers, has launched its first videos for industry superannuation fund Kinetic Super.

Following on from the launch of Kinetic Super’s new brand campaign, the suite of multimedia assets created by The Explainers have now gone live. They include videos on how superannuation works, consolidating your superannuation and taking your super with you when you change jobs.

Managing director and founder of The Explainers, Matt Taylor, said: “Kinetic Super’s fresh look and feel allowed us to create simple and clean content which describes some complex financial information which is either too complicated for many people to read or so generic as to be meaningless.”

Kinetic Super’s marketing manager, Lynda Cavalera said: “We’re excited to be releasing the first set of explainer videos which will help explain some of the basic super principles in an entertaining and simple way. It’s important for us at Kinetic Super to make super a more exciting and uncomplicated topic, and help people maximise their super. After all it’s their money! We’re already working on the next set of videos with The Explainers to ensure other key aspects of super are addressed, such as investment options and insurance.”

See the video here.

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