Campaign: Streets Brings Surprise For Ice Cream Lovers

Campaign: Streets Brings Surprise For Ice Cream Lovers
SHARE
THIS



Summer has finally arrived, and what better way to cool down than with an ice cream! To celebrate, Streets Ice Cream has a very special surprise for ice cream lovers – a limited release of Aussie-themed, Green & Golden Gaytime and Paddle Pop Aussie Rainbow.

The same great flavours but green and gold in colour, these must-try frozen delights are an Aussie twist on the iconic rainbow Paddle Pop and Golden Gaytime to mark the anniversary of Streets being around for 80 Australian summers.

Streets Ice Cream has been producing some of Australia’s most loved brands, such as Paddle Pop and Blue Ribbon ice cream, since the early 1920s when Edwin (‘Ted’) Street began making and selling ice cream from his shop in Corrimal, NSW. Demand for Ted’s ice creams grew over the years, and he built a factory in 1923 in order to keep up with demand.

Streets marketing director, Anthony Toovey said the Aussie themed ice creams were designed to remind people that Streets Ice Creams are synonymous with Aussie summer time and having fun.

“We couldn’t think of a better way to celebrate our 80th summer than with ice creams that say, we are proudly Australian – green and gold through and through” said Mr Toovey.

Today, millions of Streets Paddle Pops are sold and eaten worldwide each year and more than 100 flavours of Streets Paddle Pop have been sold since the 1950’s.

Since the launch in 1959, there have been over 20 different flavours of Gaytime over the years. The popular Golden Gaytime was launched in the summer of 1970 and other flavours have included Strawberry Shortcake, Caramel Nut, King Chocolate, Raspberry Rough, Choc Orange, Cassata Roma, Devil’s Food (chocolate) and Turkish Delight.

 

Please login with linkedin to comment

Clemenger BBDO Sydney pig mediabrands

Latest News

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson
  • Advertising
  • Campaigns

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson

9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App
  • Advertising

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App

Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine