Brand participation agency 31ST:SECOND has brought to life a campaign for stationary company Staedtler, broadening the ‘Back To School’ occasion with drive away prizes.
‘Win Wheels for the Whole Family’ is a national campaign offering consumers purchasing Staedtler stationery the chance to win weekly prizes including top of the line bicycles and scooters for the kids, culminating in the major prize Honda CRV 2015.
Brand participation agency 31ST:SECOND’s market research demonstrates the effectiveness of frequency prizes in driving repeat purchase and generating consumer participation. Cash, cars, holidays and entertainment maintain the top position as prizes consumers find most appealing. There are 10 weekly prizes available across the tenure of the Staedtler campaign from December 2014 to February 2015, ensuring that consumers are attracted by a higher probability that they may win.
Director of 31ST:SECOND Vaughan Kerr said: “We devised a campaign that cuts through the busy back to school marketing space through targeting Staedtler’s shoppers, Mums, and the consumers, kids. Through incentivising both demographics and offering prizes that are also lucrative to consumers outside of the back to school category, we’ve positioned Staedtler as top of mind for back to school purposes, and the general stationery category.”
31ST:SECOND have created multiple touchpoints for the campaign in the retail and online space, prompting consumers to enter the competition at the point of purchase through on-pack stickers and in-store entry forms, and via targeted Facebook banner advertising.
The competition is running for all Staedtler consumers with entry forms available online and in Big W, Officeworks and newsagencies nation wide until mid February 2015.
It appears Australians weren’t all that interested in the 2020 ARIA Awards, with just 287,000 metro viewers tuning in to watch the Awards on Channel Nine, according to OzTAM data. Tame Impala took out Album Of The Year with The Slow Rush, while Song of the Year went to 5 Seconds Of Summer’s ‘Teeth’. ABC’s Gruen was […]
It’s been a tough year for a lot of us. But rather than reminding everyone of the hardships 2020 has brought, tech giant Apple has decided to spread the joy of Christmas in its latest holiday spot. The ad features an initially gloomy Tierra Whack (American rapper, singer and songwriter) coming home from what appears […]
Frontier Advertising has rebranded to Frontier Media, complete with a fresh new look, and expanded its core team to accomodate some big clients wins. Frontier Media was acquired by Australian-owned, independent agency group VMG (Venetian Media Group) in early 2020. The rebrand is seen as an important step in VMG’s growth strategy and core services […]
As one of Australia’s best-known charities, the Starlight Children’s Foundation has a reputation for providing much-needed support and happiness. Starlight brings a little more brightness into the lives of seriously ill children and their families, so they can forget about their illness for a while and reconnect with the joy of being a child. Of […]
With this year’s Black Friday sales now just days away, Kristen Cornale, Co-founder and Strategic Director at UnDigital, gives her advice on how to get the most from your Black Friday sale. It’s no secret that online shopping has become more and more prominent over the last few years. With the introduction of Click Frenzy […]
Independent media agency Paykel Media has announced the appointment of Dan Hojnik to the new role of head of strategy and planning. Hojnik will start at Paykel Media on 4 January. Based in Melbourne, he will report to Sarah Keith, who joined Paykel Media as national managing director in early November, based in Sydney. Hojnikwas […]
According to the latest global media agency study New Business Barometer for Q1-Q3 2020 published by COMvergence, Wavemaker came out as the top global media agency in new business results with total new business value of $US1.1 billion (including $US370M of retentions) during the first nine months of 2020. This is largely due to strong […]
Mark Carter (main photo) is an international keynote speaker, trainer and coach. He has over 20 years’ experience as a global learning and development professional and author of the book Add Value. In this guest post, Carter offers easy tips to adding a value proposition to your customer service… Adding value via service is a […]
Melbourne-based, boutique activations and brand experience company, ACTIV Brand Management, has secured a new partnership with Nine The Block, which saw them deliver a series of sensory brand experiences to support the show’s sponsorship engagement and virtual events calendar. In response to the changing events landscape, the team at ACTIV recently launched Brand Box, a […]
World-leading conversational AI agency VERSA has announced its expansion into India, capitalising on demand for specialised conversational strategy and design in a market with a population of more than 1.3 billion people, and an installed base of nearly a billion mobile phones. VERSA India will be a 50/50 joint venture between VERSA (Headquartered in Melbourne, […]
Alive are celebrating 10 years! Leaders in creative event production, and the launch of ‘Alive TV’ showcases the revolutionary concepts created for clients during this challenging year; such as the most recent virtual success stories with clients such as Luxoticca Brickworks and The International Rose Garden Festival. Alive Events have pioneered the virtual space for […]
Integrated B2B marketing agency Thinksmart Marketing (TSM) has managed to execute a campaign from 3,000ft up in a hot air balloon. NICE inContact, approached TSM earlier this year to build preference, drive demand and generate strong leads for the brand across ANZ, with a campaign focusing on showcasing the capabilities and agility of its global-leading […]
Global attribution and marketing analytics company AppsFlyer has expanded into Australia and New Zealand, with the official opening of its first office in Sydney. It marks the opening of the company’s 19th office worldwide, with AppsFlyer hoping to “support the region’s rapidly growing local app economy”. The company said it plans capitalise on ANZ’s mobile […]
Brand experience and innovation company Akcelo has been appointed by equity crowdfunding platform VentureCrowd to lead its marketing transformation plans. Akcelo will drive VentureCrowd’s customer strategy, acquisition and nurturing programs as part of the transformation program, including the Salesforce Marketing Cloud integration to its business ecosystem. VentureCrowd is a digital investment platform which gives investors […]
Public Relations agency The PR Hub is expanding its team, announcing the hire of two senior account managers, Olivia Jarman and Trudy Scott. The hires will support growth in the business with the agency experiencing an increase in demand for B2B and B2C communications and personal branding services across a broad range of technology driven […]