Campaign: Silence The Scorecard At Your Next Golfing Day

Campaign: Silence The Scorecard At Your Next Golfing Day
SHARE
THIS



Aussie golfing organisation The PGA has enlisted the help of an annoying, sledging scorecard to front a new campaign encouraging golfers to get a lesson from their local PGA pro.

The ‘Silence The Scorecard’ campaign, created by independent Melbourne agency The Reactor, includes TV, print and tactical point of sale and has been timed to coincide with the start of the golf season.

“Following on from our previous brand awareness campaign, we wanted to talk to the golfer on their terms and give them a real reason to engage with their local PGA Professional this summer; Speak to your local PGA Pro as they will help you ‘Silence the Scorecard’ to play better golf more often,” said Nick Thornton – commercial & marketing general manager PGA.

Nick Brown, creative director from The Reactor knows the battle between man and scorecard all too well. “Golf can be the most wonderful and frustrating game within the same minute. But it all comes down to the individual and all that goes down the scorecard. “Silence the Scorecard’ is a rich creative territory and one all golfers can relate to. There’s nothing better than writing a small number and nothing worse than writing down a big. We needed the scorecard character to embody everything that is annoying and niggly about golf. In that regard, we’re thrilled with how it’s come out.”

2.PGA Scorecard FPC

The TVC first aired last weekend during the Australian Masters coverage on Channel 7.

Please login with linkedin to comment

Clemenger BBDO Sydney Stellar swift digital

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]