Campaign: GPYR Melbourne Launches 27 TVCs For Schweppes

Campaign: GPYR Melbourne Launches 27 TVCs For Schweppes
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GPYR Melbourne has launched ‘This Calls For A Cocktail’, a new national campaign for Schweppes Australia, in partnership with Diageo Australia.

This Calls For A Cocktail builds upon the Schweppes Cocktail Revolution campaign, with more than 40 new occasion-based recipes created with the idea that cocktails aren’t just for bowties, canapés and small-talk.

There are hundreds of pieces of communications in the campaign, including 27 individually tailored 15-second TVC’s to date.

The campaign has been created in conjunction with a complex media buy to allow each piece of work to reflect the medium, the day of the week, the cricket score, the latest political drama, a piece of Hollywood gossip – or even the daily weather forecast.

“We will be reacting to every interesting cultural opportunity across the summer, with new recipes to be invented and celebrated in any and every medium,” said Ben Coulson, ECD of GPYR Melbourne.

Hanan Eissa, senior category manager at Schweppes said, “We fell in love with the idea as soon as we saw it. This Calls for a Cocktail speaks to everything we want to do on Schweppes mixers in terms of shifting the dial on how people perceive cocktails and tapping into a whole new range of occasions. And to make 27 TV ads? Who could say no to that.”

Jonathan Morgan, marketing manager at Diageo Australia added, “The campaign shows that cocktails are simple and easy-to-make drinks that don’t need a special occasion to be enjoyed.  It heroes everyday moments with a bit of light hearted humour thrown in.”

Here are seven of the TVCs so far.

 

Credits:

Production Company: Cos We Can

Director/DOP: Clare Pluekhahn

Director/Producer: Fran Derham

Editor: Billy Browne/Tom Marley

Grade: Dan Stonehouse of Crayon

Post Production: Crayon/Studio 162

Sound Design/Music: Paul Le Coutier of Flagstaff Studios

Executive Creative Director: Ben Coulson

Copywriter: Katie Britton

Art Director: Jake Barrow

Producer: Romanca Jasinski

Production Coordinator: Emma King

Planning Director: Michael Hyde

Group Account Director: Matilda Hobba

Account Director: Rachel Semmens

Account Manager: Emma Lazarou

Account Executive: Lil Shelmerdine

Print producer: Bruce Paterson

Director of Digital, Publishing and Content: Fintan McGivern

General Manager of Marketing – Schweppes: Troy McKinna

Group Category Manager – Schweppes: Justin Monaghan

Senior Category Manager – Schweppes: Hanan Eissa

Assistant Category Manager – Schweppes: Georgia De Alvarez Witts

Marketing and Innovation Director – Diageo: Adam Ballesty

Marketing Manager – Diageo: Jonathan Morgan

Senior Brand Manager – Diageo: Linda Wellington

Assistant Brand Manager – Diageo: Suzannah Glass

Media Agency: Carat

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Aaron Tobin Acxiom Clemenger BBDO Sydney Don Draper

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