Campaign: GPY&R Help Motorcyclists ‘Ride to Live’

Campaign: GPY&R Help Motorcyclists ‘Ride to Live’
SHARE
THIS



GPY&R and digital marketing agency VML Sydney have launched a major campaign for Transport NSW to raise awareness of motorcyclists and their safety.

The ‘Ride to Live’ campaign takes a pro-riding approach that celebrates riding but also reminds motorcyclists that they should practice safety and be prepared for the risks of the road.

Being over-represented in NSW road trauma, motorcyclists make up approximately 3% of all registered vehicles in NSW, however they account for 15% of road fatalities alone.

Commenting on the campaign, Y&R group managing director, Andrew Dowling said: “It’s really important that the campaign targets riders and the specific risks they face in the right way, speaking in their language to ensure our message is heard loud and clear. As an agency that has always prided itself on delivering effective behavioural change campaigns this is a statistic that we want to see decline.”

Launched last week by the NSW minister for roads, Duncan Gay, the campaign includes a number of TVCs that focus on different riding scenarios as well as an interactive website that provides riders with virtual riding tests, details of some of the best rides in NSW and all the tips and information they need to prepare themselves for when they are on their bike.

Joint ECD’s of GPY&R Sydney, David Joubert & Bart Pawlak said: “We are really proud of the entire team and the work we deliver for NSW Government, the campaign is designed to help prevent further road incidents and fatalities and that is a job we take very seriously.”

The full campaign will commenced yesterday and ran across digital, TV, radio and outdoor platforms.

Please login with linkedin to comment

Clemenger BBDO Sydney Family Feud GPY&R integrated Mext Pinterest RTB Ten Universal Music Australia

Latest News

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]