B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • WPP
  • B&T Women in Media
  • Anthony Albanese
  • NRL
  • Pinterest
  • State of Origin
  • Thinkerbell
  • AI
  • imaa
  • ARN
  • Meta
  • Federal Election
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Campaign: GPY&R Help Motorcyclists ‘Ride to Live’
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Campaign: GPY&R Help Motorcyclists ‘Ride to Live’
Advertising

Campaign: GPY&R Help Motorcyclists ‘Ride to Live’

Chloe Turner
Published on: 3rd November 2014 at 10:22 AM
Chloe Turner
Share
2 Min Read
SHARE

GPY&R and digital marketing agency VML Sydney have launched a major campaign for Transport NSW to raise awareness of motorcyclists and their safety.

The ‘Ride to Live’ campaign takes a pro-riding approach that celebrates riding but also reminds motorcyclists that they should practice safety and be prepared for the risks of the road.

http://youtu.be/iYMQeThmbE8?list=PLL4evDjFo88uDCQ2c_o1i5QcWW7Qo-IfO

Being over-represented in NSW road trauma, motorcyclists make up approximately 3% of all registered vehicles in NSW, however they account for 15% of road fatalities alone.

Commenting on the campaign, Y&R group managing director, Andrew Dowling said: “It’s really important that the campaign targets riders and the specific risks they face in the right way, speaking in their language to ensure our message is heard loud and clear. As an agency that has always prided itself on delivering effective behavioural change campaigns this is a statistic that we want to see decline.”

Launched last week by the NSW minister for roads, Duncan Gay, the campaign includes a number of TVCs that focus on different riding scenarios as well as an interactive website that provides riders with virtual riding tests, details of some of the best rides in NSW and all the tips and information they need to prepare themselves for when they are on their bike.

Joint ECD’s of GPY&R Sydney, David Joubert & Bart Pawlak said: “We are really proud of the entire team and the work we deliver for NSW Government, the campaign is designed to help prevent further road incidents and fatalities and that is a job we take very seriously.”

The full campaign will commenced yesterday and ran across digital, TV, radio and outdoor platforms.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Clemenger BBDO Sydney, Family Feud, GPY&R, Mext, Pinterest, RTB, Ten, Universal Music Australia
Share

Latest News

Sexual Health & Wellness Company Moments Acquires Christina Zafirov
02/07/2025
European Programmatic Media Service Cognitive AI Launches In APAC
02/07/2025
Enigma Snags Dom Hickey From Howatson+Company For Chief Stratagy Officer Role
02/07/2025
TRP Revs Up ‘Samsonite Vs The Drag Car’ Campaign For Luggage Brand
02/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?