Agency Matterhorn has launched a new campaign for Adult Survivors of Child Abuse, urging the public to help their friends.
Matterhorn’s Garry Horner said: “The horrible truth is that as many as one in four adult Australians suffer from the effects of childhood abuse or trauma, that’s nearly five million people, which is quite staggering. There is a very good likelihood that one of your close friends is a survivor of childhood abuse and is probably suffering in silence, they need your help.
“Facebook was the perfect place to try and enlist the help of people to come to the aid of their friends. We designed and built the website, using Facebook Connect and HTML 5 animation and audio techniques to bring the experience alive. We are so grateful for all the help and advice we got from Facebook both here and in the States and are really proud of what we have achieved.”
Matterhorn’s Matt Kemsley added: “As well as the website, we have also produced an online film and TVC as well as print and we’ll also using other social media, like Buzzfeed to drive our message home.”
Talking about the new campaign, Cathy Kezelman, President of ASCA said: “Garry, Matt and I known each other for a number of years, when they presented us with the new campaign I was impressed by the power, poignancy and simplicity of the message. And the ingenuity of the delivery. We couldn’t be more excited with the end result. They share our passion for the needs of adult survivors of childhood abuse and trauma and this campaign will undoubtedly change lives and that’s no mean feat.”
Horner added: “So many talented people have donated their time and energy to this campaign, especially Tim and Gene, it is really heartwarming to feel their generosity to what is such a terribly important cause. So please, donate now, you won’t be helping a stranger you’ll be helping a friend.
Creative: Tim Seddon, Gene Bruty, Garry Horner, Matt Kemsley and Dave O’Sullivan
Production Company: Playfilms.
Sound: We Love Jam
Voice Over: Linda Cropper
Grade and Effects: Fin design and effects
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]