BWS has launched a new brand campaign under its ‘Refreshingly BWS’ platform, telling Aussies however they like to pre-party, BWS is here for it.
Created by BMF, the new campaign encourages Aussies to indulge in their pre-party routines because, with BWS’ convenience, the cold bevvies are ready whenever you are.
“We all know the lead up to a night out can be just as fun as the event itself. At BWS, we’re the perfect wingmate for these moments of anticipation. Whether you’re picking up a six-pack for later or grabbing some bubbles on your way out, we make it easy so you can enjoy the best part of the night – getting ready!” said An Le, head of brand marketing.
“With over 1,450 stores nationally and a large curated and chilled range of drinks, BWS convenience means there’s always time for your pre’s”, she said.
“We’re stoked to start our partnership with the BWS team,” said David Roberts, group creative director at BMF. “This campaign is a celebration of the pre-party ‘you’. The one that needs to doom-scroll on the toilet, dance in your undies and watch a documentary about dugongs before going out. Luckily, with a BWS on the way, you can observe all your sacred pre-party rituals and still rock up on time-ish.”
With media strategy and buying led by Carat, the integrated campaign will roll out across TV, OOH, radio, digital, social and in-store.
The latest campaign follows a restructuring of the Endeavour Group’s suite of agencies. Last week, B&T revealed that the brand, which owns brands including Dan Murphy’s, BWS, and a number of venues around the country, had canned its internal creative and production division. Now, Howatson+Company will handle the production side of Endeavour Group’s creative account. BMF was announced as creative agency of record across all of the Endeavour Group’s brands back in July.
CREDITS:
Client: BWS Creative Agency: BMF Production Company: Exit Films, Photoplay
Director: Stefan Hunt, Exit Films
Media Agency: Carat Sydney
