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B&T > Advertising > Burger King Spoofs AI In Wonderfully Oddball Spots
Advertising

Burger King Spoofs AI In Wonderfully Oddball Spots

Staff Writers
Published on: 28th September 2018 at 7:40 AM
Staff Writers
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Artificial Intelligence might be about to revolutionise the world and put us all out of jobs, but those witty wags over at Burger King aren’t buying it.

The burger chain in the US has just unveiled two new spots for its Whopper burger and chicken sandwich that it claims were made by AI.

But as the bumbling, techy voiceover quickly reveals it’s all a witty spoof, parodying algorithms and delivering wonderful lines such as “the Whopper lives in a bun mansion – just like you” and “Burger King logo’s chicken is the new potato.”

The spots are the work of creative agency David Miami, while Burger King’s global head of brand marketing, Marcelo Pascoa, said of the campaign: “But we need to avoid getting lost in the sea of technology innovation and buzzwords and forget what really matters. And that’s the idea. Artificial intelligence is not a substitute for a great creative idea coming from a real person.”

Check the fun spots out below:

https://www.youtube.com/watch?v=zrD2fSJFZ_Y

https://www.youtube.com/watch?v=xw1xX-yU0oM

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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