To further Burger King’s move towards food transparency and sustainability, the global fast-food giant has unveiled a new identity that goes back to its roots.
With a new logo, colours and font that will roll out on its uniform, packaging, merch and restaurant decor, it’s the first time Burger King has updated its logo in 20 years.
Burger King CMO Fernando Machado said the new logo took inspiration from the logo the chain had from 1969 to 1999, with the main difference being more vibrant colours.
The size of the bun was also adjusted to look more like the burgers Burger King sells.
According to Machado, the old logo didn’t “age well”, especially in the online digital-era.
The new brand identity will begin rolling out globally from 2021.
Burger King Rebrand Credits
Agency: JKR Global Chief Creative Officer: Tosh Hall
CEO, North America: Sara Hyman
Executive Creative Director: Lisa Smith
Creative Director: Christian Widlic
Design Director: Justin Fines
Senior Designer: Daniel Stettner
Senior Designer: JiYoon Cha
Senior Designer: Taylor Childers
Senior Designer: Regina Puno
Designer: Jackie Rodriguez
Implementation Designer: Linda Strong
Logo Design: Miles Newlyn
Type Design: Cololphon Foundry
Senior Copywriter: Joe Schott
Copy Director: Morgan Doff
Head of Motion: Dan Kennington
Group Account Director: Jenna Portela
Account Director: Owen McAleer
Senior Account Manager: Izzy Taaffe
Head of Strategy: Gavin May
Strategy Director: Christopher Allen
Print Production Director: Stephen Kwartler
Senior Production Designer: Miguel Altagracia
Senior Production Designer: John Colón
Global Communications Manager: Jackie Sumsky