B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • AFL
  • Pinterest
  • AI
  • News Corp
  • Cairns Hatchlings
  • NRL
  • Married At First Sight
  • Channel 10
  • Thinkerbell
  • oOh!Media
  • Anthony Albanese
  • WPP
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Bupa And Thinkerbell Showcase Life’s Ups And Downs In Latest Campaign
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Bupa And Thinkerbell Showcase Life’s Ups And Downs In Latest Campaign
Campaigns

Bupa And Thinkerbell Showcase Life’s Ups And Downs In Latest Campaign

Staff Writers
Published on: 30th August 2022 at 12:10 PM
Staff Writers
Share
2 Min Read
SHARE

Bupa exists to help prepare Australians for life’s ups, downs and up-agains – a simple truth Thinkerbell has brought to life in its latest iteration of the ‘Because Life Happens’ platform.

The campaign highlights the rollercoaster that life can produce in a very literal and visceral way, with Australians floating up and down in the sky in a variety of scenarios.

The campaign is set to launch over the weekend and will ramp up throughout September thanks to the easily adaptable framework from Thinkerbell.

Thinkerbell’s national chief creative, Jim Ingram, said: “We’ve been itching to dial Bupa’s distinctiveness up a few levels. With the single mindedness of the idea, the clarity of the execution, and the beauty of our new track, Bupa can only go up, up, up, and up in the minds of Aussies looking for health insurance. That’s all of you.”

Bupa’s general manager of marketing, Naomi Morton, said: “We are thrilled to take the next big creative leap forward with our ‘Because life happens’ platform. Brands need to be honest, relevant and to speak to the moment. Against the backdrop of uncertainty of the past few years, this campaign is a positive demonstration of Bupa’s experience and scale, giving our members confidence that we’re here for them through life’s ups and downs.”

CREDITS

Client: Bupa
Naomi Morton – General Manager of Marketing, Bupa
Alexandra Mleczko – Head of Marketing, Bupa
Lucinda Lacava – Campaign Manager, Bupa

Creative Agency: Thinkerbell
Ellen Woods – Creative Tinker
Louise Rutherford – Head Thinker
Katrina Khao – Lead Thinker
Jim Ingram – National Chief Creative Tinker
Adam Ferrier – Chief Thinker
Jaime Morgan – General Manager – South
Tom Wenborn – Executive Creative Tinker
Sean McNicholas – Head Tinker
Megan Latter – Creative Tinker
Nick Livingston – Lead Production Tinker

Production: FINCH
Derin Searle – Director
Claire Thompson – Exec Producer

Media Agency: Atomic 212°
Post and online: Arc
Original Composition: Via Level 2
Sound: Sonar

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Bupa, Thinkerbell
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Michael McEwan Departs M+C Saatchi To Lead Droga5 Melbourne Team
21/05/2025
B&T’s Campaigns Of The Month: Sportsbet’s ‘Have A Crack’, Tourism NZ Turns To Minecraft & Kia’s ‘First Proper Ute’ Ad
21/05/2025
FISHER Taps Grammy-Nominated Producer Chris Lake For Pop-Up Gig in Sydney Via Liquid I.V., TEG, FleishmanHillard, Live Agency & RIFLE
20/05/2025
Cookies May Linger, But Aussie Consumers Are Already Moving On
20/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?