Bunnings & Esky Plus Launch Frightfully Good Summer Ad

Bunnings & Esky Plus Launch Frightfully Good Summer Ad
Mel Z
By Mel Z



Cooler box maker Esky together with Bunnings have launched their latest TV commercial titled ‘Prey’ with the release of the new Esky Plus.

Set against a far Northern Queensland looking river backdrop, the ad features a frightfully large crocodile as it launches from the riverbed and absconds with the product.

The ad, which was conceived and written by Gorilla Communications and produced by Fussy Films ties in with the core theme of ‘tough as’, as the new Esky Plus is considered Esky’s toughest built cooler to date.

The commercial begins with an Esky Plus sitting beside a river as a voiceover presents the key features of the product.

The atmosphere is filled with the tranquil sound of water and bird calls.

But this calm natured scene is quickly cut short, as from what seems like out of nowhere a giant crocodile launches from the river and snatches the product.

There is mayhem and splashing including the crocodiles’ signature move; a death roll, shown from under the water as the croc tries to drown its prey.

Finally, the water goes still, and moments later the Esky Plus pops up out of the water victorious over its predator.

Shot on location in Sydney’s West, Fussy Films director and cinematographer Ben Kumanovski, explains the production had a heavy VFX schedule.

“The croc scene was a tricky thing to pull off,” Kumanovski said.

“Getting a high-quality 3D croc model was easy enough, but there’s not a lot of good water animation software out there.

Our VFX artist was able to track down the best water simulator and got started with it early,” he explained.

“While the shoot was only one day, the 5 seconds of VFX took two weeks to produce.”

There were also other significant challenges that Kumanovski and his team had to overcome.

“The script called for the Esky to pop up victoriously.

“To do this we needed to submerge the product in the river and then release it so that it would float to the top.

“The problem was, it’s so airtight the thing was nearly impossible to sink,” explained Kumanovski.

“Finally, during pre-production after many failed attempts, we were able to devise a solution that worked.”

Esky product and marketing director Tim Cutler said it was “a challenging shoot on Ben and his team but they did a fantastic job of overcoming the obstacles with creativity and producing another great Esky commercial”.

‘Prey’ is the second Esky commercial shot and directed by Kumanovski for Gorilla Communications.

The campaign will continue to air over the Christmas period.




Please login with linkedin to comment

Bunnings crocodile esky

Latest News

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
  • Advertising

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
  • Technology

OMG’s Annalect First To Get Meta’s Advanced Analytics

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
  • Technology

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably

WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024
  • Opinion

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024

Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]

Opinion

by B&T Magazine

B&T Magazine
Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader
  • Marketing

Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader

Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]

Assembled Media Inks TikTok Creator Campaign for BIC
  • Campaigns

Assembled Media Inks TikTok Creator Campaign for BIC

Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]

Big data and analytics visualization technology with scientist analyzing information structure on screen with machine learning to extract predictions for business, finance, internet of things
  • Media

IAB Launches Fourth Module In Its Marketing Measurement Innovation Series

IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]

Aerial view of a coal fired power station with large cooling towers emitting co2 into the atmosphere. With its lights already turned on the power station is illuminated in moody twilight.
  • Media

Scope3 Expands Carbon Measurement Capabilities To Include DOOH Advertising

Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising,  announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]

January 14, 2023 - New York, New York, USA: 2023 NRF Big Show press conference with Composition 2024 NRF Singapore.    Photo by Ian Wagreich / © Ian Wagreich Photography
  • Marketing

Now Open For Registration – NRF 2024: Retail’s Big Show Asia Pacific

NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]